Like many other components of a digital marketing strategy, SEO is ever-evolving. Over the last several years, we’ve seen many techniques and tools to help business owners increase visibility in the search world. However, a growing concern for many businesses is search visibility on a local scale. Where should owners be focusing their efforts? We  Read More

If you’ve ever spent time on Pinterest, you know that the content tends to cater around the ladies. While there’s nothing wrong with that, it looks Pinterest’s newest update to its search algorithm will make the site more gender neutral. According to the Wall Street Journal, up until 2014, 71% of users on Pinterest have  Read More