As one of the top three social media networks to date in the United States, Pinterest is a site that’s not to be ignored, especially B2C companies that want to reach their customers.

For businesses who want to maximize their presence on Pinterest, take a look at these features that most basic guides won’t tell you about!

Pinterest Has Web Analytics

With Pinterest’s Web Analytics tool, brands have the ability to see what people are pinning from your website (images, video, articles, and more) and how many people are clicking through to access your website from Pinterest. To access this, type in and a list of pins will appear. This allows businesses to get a sense for what their customers are sharing to others.


Convert a Personal Page to a Business Page

Much like any other social site, Pinterest has pages for people and companies. However, there isn’t much difference between the two types of pages. And for those who accidently made or started off with a personal Pinterest page, you can easily convert it to gather those useful analytics and metrics on the backend.


Share Some Rich Pins

Rich pins are ways the Pinterests allows users to add topic-specific details to a pin. There are five different types:

  • Article pins include headline, author, story, description, and link.
  • Product pins include real-time pricing, availability, and where to buy.
  • Recipe pins include ingredients, cooking time, and serving info
  • Movie pins include ratings, cast members, and reviews
  • Place pins include address, phone number, and map.

Just choose the appropriate one that works for your brand, include the right metatags and don’t forget to validate your rich pins.


Tag Users in Comments

Pinterest isn’t known for directly communicating or commenting to your audience, but it’s still possible on this social site (after all, it is social!) When responding to a comment, you can tag the user (as long as you’re following them). Although it’s nothing new on sites like Facebook and Twitter, it’s a feature that’s not used very much on Pinterest.


Make Publishing Pins Easier with Pin It Buttons

Whether it’s Chrome, Firefox, Internet Explorer, or Safari you’re on, installing a Pin It button to your browser makes it super easy to publish pins on your Pinterest account. It’s important to not pin everything, though! Pinterest works just like Twitter and Facebook where posts will linger for a while on feeds. It’s ideal to only take a few minutes per day to post a couple of pins.


Title Boards and Describe Pins with Keywords

Since Pinterest boards and pins are discoverable via search, it’s important to name your boards and pins effectively. This means including relevant keywords in board title to make them more findable. Similarly, naming your images with keywords and hyphens before uploading them to Pinterest can help search engines recognize the images better.


Post Different Types of Content

Although we all know that PInterest is primarily a visual medium, the greatest underutilized feature for businesses on Pinterest is posting different types of content like YouTube videos and Slideshare slideshows. Pinterest is a great way to share all types of your content and house it in one area.

  • Take users to a slideshow:
  • Take users to a podcast:
  • Take users to a video: