Mobile Conversions Reach New Heights over the 2016 Holiday Season
By Small Screen Producer. Publish on February 16, 2017.
Facebook recently reported that 2016 was the first year that there were more mobile conversions than desktop conversions over the entire Holiday season. The upswing began on Black Friday and continued until New Year's Day. All in all m-commerce accounted for 51% of total online transactions.
What This Means for Marketers
The question then becomes, how can a marketer use mobile marketing to their advantage? Here are a few things to consider:
Time Moves Faster for Mobile Users
A Facebook IQ study revealed that our perception of time changes when we are on our mobile phones. In the study participants viewed two videos, one neutral and one which was entertaining. These were shown on both a desktop computer and a smartphone.
The participants were then asked to tell the researchers how long they thought the videos were. People who viewed the video on a smartphone guessed that the video was 30% shorter in length than the desktop video.
Time flies when we use our mobile phones. Think of ways to save people as much time as possible and use that as a competitive advantage.
Understand When and Why Customers Are Using Mobile
Take time to understand the journey of your typical customer. Are they checking out your website and making purchases while on the go? Are they shopping more between commercial breaks on the television? Play around with different types of content and see what reaches out and engages your mobile visitors.
Design “Thumb-Friendly” Content
Swiping and tapping is the new way to browse and shop. Create content that not only engages your audience, but that also addresses the fact that your customers want content that is:
Blend the Online and Offline Experience
More people are using their phones to read reviews and compare products even when they are in your brick-and-mortar store. Experiment with ways to combine the online and offline experience to increase interest and engagement.
Need Help with Your Mobile Strategy?
The world is moving at a “mobile minute”, and keeping up with it is a challenge. If you have questions about how you can increase your mobile conversions, call Small Screen Producer today at (281) 569-4370.
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