It’s no surprise that video is the way to go if you want to engage a wide range of audiences. Facebook acknowledges this and recently published their list of best practices to help you reach more people with your video marketing posts.

The four signals for video marketing on Facebook are as follows:

  • Originality
  • Engagement
  • Viewing behaviors & video attributes
  • Loyalty and intent

Let’s break these down one-by-one.

Video Marketing Originality

This means posting fresh, brand new content that doesn’t exist on Facebook or anywhere else. Creating brand new videos showcasing a fun pool project you’re working on, for example, is original. Sharing a testimonial video you put together is a great way to expand your reach.

Anything on video which is new and relative to your pool and spa company is going to go a long way on Facebook.

Engagement

Organic distribution of your video marketing content will also help make or break your video’s success.

The more shares a video gets, the more likely it is to be seen on a broader scale across Facebook. “Likes” and other reactions will also help put your video content in front of the faces of more social media users.

Viewing Behaviors and Video Attributes

There are a number of signals this social network takes into account when it comes to video distribution.

One strong distribution signal is how long a viewer watches the video. If that person views your video in its entirety, that tells Facebook that it’s good content.

An even stronger distribution signal is if the video is shared. Sharing tells Facebook that your video is worth having hundreds of others potentially take a look at it.

Then there are comments. The more comments a video amasses, the better your video will perform.

Loyalty and Intent

What may be the strongest distribution signal on Facebook of all is if an individual continuously searches and returns to your page to watch your videos. As you can expect, this tells Facebook that you produce great video marketing content that audiences enjoy and find helpful.

Pool Marketing Site specializes in putting together videos that both tell the story behind your pool and spa company while building their trust in your brand. From explainer and demo videos to projects and testimonials, we’ve done it all from start to finish.

Don’t Have Time for Video Marketing or Facebook?

Pool Marketing Site has got you covered. We offer an extensive selection of online marketing solutions that can be mixed and matched to ensure that your pool and spa company business goals are reached.

Contact us by email at info@smallscreenproducer.com or call us at (281) 940-3798 to start exploring opportunities to grow your pool & spa company both by video and social media today.

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