How to Make a User-Friendly Pool & Spa Website

Web Design, Web Development, Websites

More pool and spa customers are shopping online than ever before, and that trend is expected to continue. If you want to future-proof your business and give your customers a safe and convenient buying experience, the first thing you’ll need is a user-friendly pool and website.

Why You Need a User-Friendly Pool & Spa Website

Building a customer-facing experience is crucial to growing your business in 2021 and beyond. Pool and spa customers want the comfort and safety of researching and shopping for your products from home. You need an easier way to qualify your website leads so you can focus on those who are ready to make a purchase.

Save Thousands in Labor and Streamline Your Sales

The right website can save you thousands of dollars in labor costs and fast-track your sales process by automatically sending you pre-qualified leads, enabling you to focus your efforts on what you do best.

Here, we’ll explore the steps you can take to make your pool and spa website more user-friendly.

Customer Engagement Tools for At-Home Shopping

By adding innovative features like interactive video showroom tours, live video design consultations, and “Build-Your-Own” Pool or Hot Tub sales tools, you can save money on labor while pre-qualifying leads and making sales in your sleep.

Interactive Video Showroom Tours

Today’s pool and spa customers want an easy and safe way to check out your products from home. Interactive video showroom tours enable your website visitors to take a virtual walkthrough of your pool and spa showroom and choose which products they want to learn about. The interactive video feature lets users press a button to select what content they want to see, and your pre-recorded video shows them the best choices for their needs.

Interactive videos offer a seamless experience, so your customers can learn about your products, hear feedback from your customers, watch FAQ answers and more without jumping from one web page to another. They’re a new and innovative way to guide prospects through the buying process automatically and convert leads into customers effortlessly.

By giving your customers the ability to tour your showroom online, you can offer them the safety and convenience they want while saving money on labor costs – even when your brick-and-mortar store is closed. You also can provide a personal touch that makes your business unique and make your website visitors feel like they’re getting one-on-one attention through your website. With contact buttons embedded right on your videos, you’ll make it easy for viewers to go directly to the contact form on your website and get in touch with you.

Live Video Design Consultations

Video chat design consults let you meet face-to-face with your customers as you work together to plan the perfect design for their project. Conducting your consultations through video chat gives your clients the safety and convenience of staying at home while allowing you to save time and resources.

“Build-Your-Own” Pool and Spa Sales Tools

Virtual design planners enable you to collect ready-to-buy leads while your customers plan their perfect inground or above ground pool, hot tub, swim spa, or backyard staycation right from your website.

You can convert casual website visitors into solid leads, better equip your sales team with the right information, and never miss a prospect by capturing data in real-time, 24/7. These “Build-Your-Own” Pool and Spa sales tools help you streamline the sales process, saving you money on labor costs and making your job easier.

Curbside Pickup, Financing, & Contract Signing

By giving your customers the option to schedule curbside pickups, finance their purchases, and sign contracts online, you can ensure that they get the safety and convenience they expect. These features also help you save time, speed up the sales process, and improve customer satisfaction and reviews. Most retailers are now offering options like curbside pickup, and if you don’t have any way of scheduling that pickup through your website, you might lose out on easy sales.

Enhance the Customer Experience with a User-Friendly Pool & Spa Website

If you want to save thousands of dollars on labor costs, make more sales even while you sleep, and give your customers the best possible online shopping experience, we can help.