One very big advantage to having a social media presence is that it helps build out a company’s overall web presence and keeps the referral traffic steady for businesses or organizations. While almost every major social media site can contribute referral traffic for a website, there’s only one that tops them all! According to a  Read More

Not everything on the web is created equal. Every piece of a company’s online content, from a social media post or a blog post, all the way down to the website domain, has an ideal length or character count. In order for these pieces to work hard to convey the right marketing message, marketers must  Read More

Are you just starting to build your social media presence for your business? Is your business on every social media site, but having trouble keeping up with the rapidly changing social media environment? The challenge with social media for every business is that you must maintain an active presence in order to engage and build  Read More

Setting up your social media presence is one of your biggest accomplishments as a marketer. After all, there are a lot of components involved: background images, profile images, cover photos, plugins, custom URLs. Afterward, the trickiest part is often maintaining an active presence by regularly posting, tweeting, and commenting on your social sites. While this  Read More