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Search Engine Marketing
If you’re looking to boost your paid search performance fast and at no additional cost, try using Google AdWords Ad Extensions. Ad extensions allow a business to add on additional information to a basic paid text ad on Google. Some examples of ad extensions include offer extensions (which adds printable promos to your ad) or Read More
‘Tis the time of the year for holiday PPC. Pay-per-click advertising is actually the perfect match for these upcoming months, when search queries grow endless, heavy, and even a little desperate! To gather a bit of yuletide attention to your website or ecommerce site fast, PPC could be the best solution for you, if set up Read More
Well there you have it, folks. Last Friday, Google announced that they’ll now feature your profile name and photo (age 18+) on all Google products (reviews, advertising, and commercial materials) beginning November 11, 2013. The news came out as a result of a change that appeared in the company’s Terms of Service. All reviews, ratings, Read More
Pay-per-click advertising is one of those things small business owners may or may not know very much about. And with the recent changes by Google, many businesses are scratching their heads asking,“What is all the fuss about and how can it benefit my company’s advertising?” Pay-per-click as defined by Hubspot is: An advertising technique in Read More