Blogs
Reputation Management
How do you get your most satisfied customers to become your biggest online brand advocates? The importance of online reviews is evident. No amount of advertising, tweeting, and direct mailing can stop the impact customers can have writing online reviews. While many businesses outside of the food and hospitality industries find it rather difficult to ask Read More
“The best defense is good offense,” an adage that can be applied to both football and business. Good online reputation management should begin long before a crisis hits. Both small and midsize businesses and savvy marketers can take strategic steps to ensure that their companies’ reputation is protected and crisis situations are handled in an Read More
Ecommerce is a hot topic these days. Over the last few years, we’ve seen more and more requests for ecommerce functionality on websites. A question that often comes up of course is “how do we get more customers on the site purchasing more products?” One finding is that ecommerce is closely tied in with social Read More
As one of the largest review sites, Yelp has proven to be a power player in the online reputation arena. And figuring out how to tapping into this power has proved to be a hot topic for many marketers. According to a source, Yelp shared some “white hat” tips for getting more customer reviews at Read More