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Reputation Management
The state of New York recently made a major breakthrough on the crackdown of fake online reviews, validating the importance for businesses to maintain a reputation that is both truthful and ethical. What Happened in NY Finally scratching the surface of fake online reviews, also known as ‘astroturfing,’ was a sting operation known as, “Operation Clean Read More
If you’re like most customers, you’ve probably skimmed through a couple of reviews once or twice to help you make all types of purchasing decisions. Online reviews are definitely helpful to customers, but just how much do they matter to businesses? The answer is: They matter a lot. 82% of people say that online reviews Read More