Client Profile | 9.13.13
A Customer-Catered Approach
Pools by Design Arizona is today’s featured SSP Client Profile! We were so excited to launch their brand new website at the beginning of this week. Serving Tucson, Oro Valley, Saddlebrooke Ranch and surrounding areas, owners Ken and Maryanne Larison wanted to place their efforts on providing a user-friendly, intuitive website design for customers and prospective customers to interact with.
The new website communicates their quality products, services, and past projects, while highlighting their main focus: building valuable customer relationships.
The owners and operators wanted to focus on this simple message: “At Pools by Design, our passion is to design and build beautiful projects and growing our business through happy customers. Happy customers provide referral business and create a work environment that is fun and gratifying.”
SSP managed to showcase the beautiful work of the company by categorizing past client work into four different categories: Contemporary Pools, Natural-Shaped Pools, Spas & Water Features, and Outdoor Living.
The website also features customer-friendly tools to educate visitors about pool building and design:
An “About Us” video and several testimonials from satisfied clients introduced visitors to the company.
And finally, because Pools by Design Arizona really wanted to provide a consumer-centric approach to their website, we set up an FAQ webpage for visitors to read and receive quick answers to some of the many questions they may have about pool design.
Take a look at the final project.
Pools by Design’s objective was to create a place where customers could visit, get to know the company, and learn more about creating a custom pool design they’ve always wanted. By taking the company’s main focus on building great relationships with their customers into consideration, SSP was able to create accessible lead generation tools, relevant and helpful content marketing, and vibrant photo galleries of the beautiful work the company has done and will continue to do as a result of getting to know their clients so well.
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