The evolution of technology has made many companies focus entirely on digital marketing and social media platforms such as Instagram, Facebook, and Twitter for advertising their businesses. With so much competition on Google and social media, small businesses should focus on local marketing to improve their marketing efficiency. Local marketing enables companies to target the  Read More

The pool and spa industry is saturated. Lots of companies are active both online and offline. That doesn’t bode well for newcomers, nor can it be good for established businesses. Becoming the top pool and spa company in your area might sound like a real challenge. Fortunately, with the right effort you can change the  Read More

As owners of small businesses, there are ways to boost your online presence to ensure maximum visibility. To successfully improve your business online, use Google Search Console, a web service that can aid beginners to improve their site’s appearance.  Google Search Console  This free service offered by Google helps you monitor, maintain, and troubleshoot your  Read More