Facebook has been spot on with its advertising product, earning impressive earnings for both themselves and advertisers. Like most other services and features on the web, Facebook advertising formats and targeting options continue to evolve and it’s up to brand and direct response advertisers to stay updated on the latest offerings in order to fully  Read More

Wouldn’t marketing be easier if we could all read our customers’ minds? While that may not be possible yet, it looks like Facebook might be making it just a bit easier for marketers to find out what our customers are talking about. Spotted on Facebook recently is a way for users to attach topics to  Read More