Blogs
Last week, Google announced that, starting in September, it will be doing away with exact and phrase keyword match in Adwords. Instead, Google will be enabling what it’s calling, “close variant keyword matching,” a way to better connect users to what they’re searching for. What are Close Variant Keywords? Close variants are keywords that are Read More
Your brand’s online reputation isn’t just made up of the reviews or ratings you receive on popular review sites. It’s about the relationships you build with your customers over time. This includes the interactions you have with both happy and unhappy customers through social media. Social media allows both customers and businesses to have a Read More
If you aren’t sure if your business should leverage the benefits of content marketing, now might be the time to consider it! Content marketing campaigns have always been known to engage audiences and generate leads. And according to this recent infographic created by Captora, over half of customers (61%) are more likely to buy from Read More
Google is using search engine results as an incentive to encourage websites to become more secure on the web. According to a blog post by Google, “security is a top priority.” Beyond just making Google products safe and secure for users, Google is taking extra steps to make everything on the web outside of Google Read More