Social Media | 10.3.14
Setting up your social media presence is one of your biggest accomplishments as a marketer. After all, there are a lot of components involved: background images, profile images, cover photos, plugins, custom URLs. Afterward, the trickiest part is often maintaining an active presence by regularly posting, tweeting, and commenting on your social sites. While this is an effective way to grow your brand presence and referral traffic to your website, an occasional deep cleaning for your social sites is what will end up strengthening your online marketing in the long run.
A “ social media cleanup ” involves taking a step back to reevaluate and update your current social presence and there are some really easy ways to do it! Whether you are managing your personal social media accounts or the social media accounts of your business and organization, take a look at these 9 steps for keeping your profiles nice, clean, and powerful.
The 9-Step Social Media Checkup:
1. Update Bios
Make sure you are keeping business or personal information up to date. Are those links you embedded still working? Have you won any new awards?
2. Review Site Permissions
Review who has access to your accounts, including third party apps or partners and new or former employees. Doing so prevents your account from ending up in the wrong hands.
3. Update Banners and Backgrounds
Make sure your profile picture, cover photo, and backgrounds match your current branding, especially if there is a new logo design and color scheme.
4. Organize Your Following
Create lists based on interests, including bloggers and influencers who may share content on different topics of interest. This keeps you organized and helps you find relevant content to share with your users.
5. Change Your Passwords
Just as important as checking site permissions, changing your passwords on a regular basis ensures the safety of your sites. Make sure you are updating passwords every quarter.
6. Explore New Options
There are all types of new social sites that launch every single month. Keep up with the latest ones to see if could be a good fit for your organization.
7. Visit Your Competitors’ Pages
It’s okay to see what your competitors are doing, as long as you do it better. Notice what social media channels they’re using and how they are interacting with their followers. It might also be helpful to see when they are posting and type of content they’re sharing.
8. Check Social Sharing Buttons
Social media share buttons are what help bring in the most referral traffic for your business. Since these plugins often release new versions, make sure they are working properly, especially on your blog and photo galleries on your website.
9. Revisit and Access Goals
Every now and then, it’s important to evaluate your social media efforts. What’s working and what’s not? Review your goals every quarter to see what you can always improve on so you’re constantly growing and evolving.