Google | 7.24.14
How fast does your online presence grow? One of the biggest ways to encourage growth in your branding and business is through blogging. The initial reaction we get from clients when we mention, “blogging” is usually one of excitement…until they site down to think of what to write.
However, it doesn’t have to be painful to create a blog post or even a powerful blog post for that matter. What makes one blog post better than the other? Is it the content, the topic, or something greater? If you want to learn how to create a powerful blog post, take a look at this infographic from Quicksprout that shows you what you need to do:
First, if you aren’t sure whether or not you should be blogging, let this Hubspot article change your mind. Blogging is highly beneficial for the health of your website. It keeps your inbound marketing engine running and builds credibility for your brand, which in turn brings more qualified leads your way.
1. Engaging Photos
According to Quicksprout, articles with images get 94% more views. That’s because photos help break up the text so the information is more approachable. Additionally, a majority of consumers (60%) will consider doing business with you when an image shows up in local search results.
2. Clean Design & Layout
To reach maximum readership for your blog post, content and design has to be good. This is what builds credibility and makes you look like an expert in your reader’s eyes. Make sure you optimize your website and blog for desktop, mobile, and tablet.
3. An Interesting Voice
Blogging doesn’t have to be boring or sound boring. By using a conversational tone and avoiding complicated words, run-on sentences, and fluff, you allow your own personal voice (and perspective) to shine.
4. Social Media Integration
When a reader finds a gem of a blog post (yours), including social media buttons at the end and/or beginning of the blog post encourages readers to share with others. This can greatly increase traffic to your website.
5. A Call to Action
A call to action is an instruction to an audience that performs and immediate response. Whether it’s signing up for your email newsletter, watching a presentation, downloading an ebook, or taking advantage of a special offer. Make sure to include a relevant call to action for each blog post to encourage readers to take action and be one step closer to becoming a customer!
6. Goes Against the Grain
The most shareable content online is content that is controversial. Sometimes adding your own two cents draws out emotion from your audience and creates engagement immediately.
Take a look at the full infographic from Quicksprout here: