How to Create an Effective Explainer Video for Your Business
By Small Screen Producer. Publish on February 25, 2014.
Creating a vision for your business is one thing, but effectively communicating that vision to a distracted online audience is something completely different.
Let’s be honest, it’s flat out difficult to explain what your business is all about to customers, partners, investors, and big decision makers when you have a lot of complicated information to say. Attention spans aren't as long and plain verbiage just doesn't cut it anymore. How do you get your audience interested in understanding what your business is all about and what it can do to solve all their problems or satisfy their needs?
What’s an Explainer Video?
Explainer videos are short videos that introduce your business, explain a process, and show why customers need you. It’s a simplified, visual way to be informational yet engaging at the same time. Videos evoke emotion and create a memorable experience for an audience so your business can make an big, lasting impression. This allows you to come out top-of-mind when big buying decisions are made.
What are the Benefits of Explainer Videos?
Explainer videos accomplish two things: #1. They provide you with the perfect pitch. Everything anyone needs to know about your business can be communicated in a few minutes of a video. This is perfect for sharing to anyone, anywhere, and at any time. #2. They can be easily shared anywhere – on your website, social media, blog, and email marketing. They can be uploaded on sites like YouTube, Vimeo, and other prime outlets to further build your presence online.
How Does One Create an Effective Explainer Video?
Usually, you’ll see explainer videos on the homepages of most business websites. This is because today’s audiences don’t have time or the patience to read through blocks of text. They’d rather watch a 1-2 minute video or be enthralled in a visual representation of your business’s products and offerings.
So now that we know how great explainer videos can be, how do you structure your story so that it’s easy to understand and captivates absolutely everybody?
1. Communicate a Relatable Problem or Story
The point of an explainer video is to get the viewer to understand and relate. This takes empathy. To do this, think about what problems your ideal customer faces everyday. What issues are they dealing with? When you figure out their “itch,” you can capture your viewer’s attention and encourage them to keep watching.
2. Introduce Your Company’s Products, Service, and Values
Next, you’ll have a chance to introduce you products and services. What can you bring to the table to solve the problem at hand? It’s important to narrow down just a few key benefits your business can provide that are different from your competitors (You still want to keep it short and sweet). Try and show off values and benefits that transcend beyond just tangible features features. This further extends the emotional response.
3. Always Include a Call-to-Action
At the end of the video, it’s important to offer a call-to-action. This is a clear next step that interested viewers can take to learn more or sign up for your services. Whether it’s, “Check out our website,” “Sign up for our newsletter,” or “Subscribe to our blog,” make sure it’s clear and direct. This clears a direct path for viewers to continue the relationship with you and attracts qualified leads your way.
About Small Screen Producer
Small Screen Producer is a full service, marketing firm located in Houston, Texas that specializes in online digital media marketing through a 4-step process. Step 1: WE PLAN a custom web presence strategy for your business through website design and development, mobile development, social media account creation and branding. STEP 2: We then POSITION your brand through Pay-Per-Click advertising and search engine optimize tactics that include on-page and off-page SEO that are Google and Bing approved. STEP 3: We then PROMOTE your brand using an Inbound marketing strategy or a content marketing strategy to help you accomplish your marketing goals. We do this through blogging, video production, infographics, call-to-actions, landing pages, and free educational offers. We help you build trust and rapport with your customer base. STEP 4: We then PROTECT your brand's web presence with a reputation management program that monitors social media and on line reviews. Get started today with a free online marketing assessment of your company's web presence. Your company deserves it.
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