Client Profile: WEK & Associates | Pool and Spa Manufacturer Reps
By Small Screen Producer. Publish on November 15, 2013.
Since 1983 WEK & Associates has represented some of the top manufacturers in the pool, spa, and hot tub industry. Through a dedicated, knowledgeable, and experienced team of professionals, Bill Knox, Charlie Gunter and team bring the most innovative products to industry builders, service, and retail companies. Selling through their distributor partners, they provide the latest product knowledge to their dealers and contractor base.
When the Small Screen Producer marketing team set out to build WEK's website presence, we wanted to feature the following aspects:
- Highlight WEK's 30 years of experience in the Pool & Spa Market Rep Business.
- Acknowledge the extensive marketing intellect of WEK's experienced team of agents within the pool industry.
- Lay out where companies can get in contact with WEK manufacturing agents.
- Showcase WEK's wide list of impressive product lines and the top manufacturers, distributors and dealers they work with.
- Convey WEK’s vast covered territory in the South-Central United States in an interactive way.
When visitors first come across the professional and modern WEK website, they're met with an interactive photo slider and intuitive navigation bar, company introduction, and a custom company overview video.
Rolling, interactive widgets were added on the side panel to feature manufacturing clients (WEK is known for representing some of the top manufacturing companies in the country), latest news found on the WEK blog, and company testimonials.
WEK's territory covers Texas and surrounding states. Visitors can discover an interactive representative locater tool found on the website's homepage as well as on a separate designated page found through the website's navigation bar.
WEK represents many companies in the OEM whirlpool bath industry as well so a customized banner was added. Each product line is categorized by type and includes website information and short descriptions.
Found at the bottom of every single page on the site is a static navigable bucket of product lines categorized by the type of business.
Lastly, final touches found at the top of the site are social integration buttons for easy sharing and following.
WEK & Associates has three decades of experience in marketing for the pool and spa industry and they welcome all types of pool manufacturers, distributors, and dealers. Companies will be impressed by the high sales and growth potential that WEK agents can provide through their excellent market awareness, their dedication to customer service, and ability to build lasting relationships with principals and customers.
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About Small Screen Producer
Small Screen Producer is a full service, marketing firm located in Houston, Texas that specializes in online digital media marketing through a 4-step process. Step 1: WE PLAN a custom web presence strategy for your business through website design and development, mobile development, social media account creation and branding. STEP 2: We then POSITION your brand through Pay-Per-Click advertising and search engine optimize tactics that include on-page and off-page SEO that are Google and Bing approved. STEP 3: We then PROMOTE your brand using an Inbound marketing strategy or a content marketing strategy to help you accomplish your marketing goals. We do this through blogging, video production, infographics, call-to-actions, landing pages, and free educational offers. We help you build trust and rapport with your customer base. STEP 4: We then PROTECT your brand's web presence with a reputation management program that monitors social media and on line reviews. Get started today with a free online marketing assessment of your company's web presence. Your company deserves it.
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