Client Profile: Raft to Rafters Pool & Spa

Almost anybody can call themselves a pool builder or service technician, but no other company in Indiana can surpass the service and skill of Raft to Rafters Pool & Spa. Raft to Rafters has been a family-owned and operated business since the very beginning in 1974 and there’s no stopping them now! And in celebration of their 40th anniversary this Saturday, Small Screen Producer created a brand new web presence for this veteran pool company that we’re excited to unveil!

From weekly pool maintenance, to comprehensive design and installation services, Raft to Rafters is dedicated to getting your pool problems resolved as easily and cost-effectively as possible. The business’s principles are quality, service, creativity, and innovation. And they always provide the best service for the customer.

For this customer-oriented pool builder, we wanted to create a fresh, clean, approachable look. On the WordPress, web-responsive site, you’ll see a high resolution, extra large photo slider.

At the top of the page, you’ll see social media integration and click to contact information.

The well-organized navigation makes it easy for visitors to find what they’re looking for, whether it’s pool and spa design, outdoor living, photo galleries, the company blog, special offers, and more.

Scroll down on the homepage three main categories of products and services offered where you can quickly click and learn more.

We integrated the custom business profile video we created for Raft to Rafters much larger than normal, making it approachable and friendly to click on.

On the right-hand side, you’ll see a rolling widget with Raft to Rafter client testimonials as well as links to special offers, blog feed, and product videos. This side panel is on every page of the site, making it easy for visitors to learn more about the company at any point during their online visit.

The site’s photo galleries are larger than the standard gallery that offers an extra richness and wow-factor for the company’s pool products, designs, even the business’s showroom. Every photo can be shared through several social media channels.