Ensuring your online presence reflects your business is critical to success. As a pool and spa industry professional, your reputation is everything. It’s what attracts customers and builds trust. Nowadays, understanding how to google yourself and manage your online presence effectively is more critical than ever. After all, 80% of employers will be googling a potential employee before extending an offer (Huffpost, 2014) , and 95% of consumers read reviews online before making a purchase (GlobeNews, 2022)

Why You Should be Googling Yourself

Googling yourself can give you a comprehensive overview of your online presence, including your website, social media profiles, ratings, reviews, news articles, blogs, and images. By examining these search results, you can identify any inaccurate, outdated, or negative information and take steps to correct it or minimize its impact.

Improve Your Online Brand and Visibility

Googling yourself can help you build your online brand and increase your visibility. By creating and sharing high-quality content, interacting with your followers, and emphasizing your unique selling points, you can attract more people to your website and social media profiles and increase your customer base.

So, don’t be afraid to take control of your online presence! Google yourself regularly – it’s an  essential strategy for protecting your reputation and growing your business as a pool and spa industry professional.

Googling Yourself: A Step-By-Step Guide to Taking Control of Your Online Reputation

Googling yourself may sound like a simple task, but it can be a powerful tool for mastering your online presence. With a few tips, you’ll get the most out of your search and get a complete picture of your online reputation. Ready to get started? Here’s a step-by-step guide to taking control of your online presence:

Start with a Basic Search

Type your name or business name into Google’s search bar and press the enter key. Then, review the first page of the results to see what information appears. This basic search will give you an  overview of your online presence and identify discrepancies or inconsistencies.

Image displays logos of the most popular search engines including (starting from top left to bottom right): Google, Bing, Yandex, Yahoo, Ecosia, Internet Archive, Bai.du, Ask, DuckDuckGo, and AOL

Try Different Search Engines

Google may be the most popular search engine, but it’s not the only one. Step outside the box and try using Bing, Yahoo, or DuckDuckGo to see if you get different results.

You’ll get a more broad perspective of your online reputation, if you open yourself up to other engines and results.

Use Filters and Advanced Search Options

To narrow your search results and get more specific, take advantage of the filters and advanced search options available on Google’s search page.

You can use quotation marks to search for an exact phrase or name or use the minus sign to exclude certain words or websites from your search.

Search for Specific Dates or Locations

If you want to see how your online presence has changed over time or in a particular location, you can use Google’s search tools to filter results by date or location. You’ll identify any trends or patterns in your online reputation.

Google search bar showing the custom range options, indicating you can find a custom range of search results. Also seen, location tracking: text that says "Pelican Pay, North Naples" denoting where the person searching might be located.

Search for Different Types of Content

Google’s search engine can display various types of content, including text, images, videos, and maps. To see what photos or videos of yourself or your business are circulating online, click the “Images” or “Videos” tabs on the search page. You can search for your address and check the results to see your business’s  location on Google Maps.

A screenshot of the google search bar, searching "best pools". Below, various types of search content tabs can be found, including: shopping, images, videos, maps, and more. Content can be filtered on these tabs.
Utilize the search tabs to filter out different types of content, until you settle on the tab most useful for your needs.

Be Proactive and Consistent: How to Google Yourself the Right Way

When you Google yourself, it’s essential to be thorough and look for all information that could affect your online reputation. To make sure you’re doing it the right way, here’s a guide to help you out:

  • Your Name and Business Name – Search for your name and business name. This will give you an overview of what information is available about you online and how it’s presented.
  • Social Media Profiles – Check your social media profiles, including Facebook, Twitter, LinkedIn, and Instagram. Ensure your profiles are complete, up-to-date, and accurately represent your brand.
  • Review Sites – Look for reviews of your business on sites like Yelp, Google My Business, and TripAdvisor. If you encounter negative reviews, note them and respond to them professionally. This is a great way to showcase your customer service skills and build trust with potential customers.
  • News Articles – Check for any news articles mentioning your name or business. If there are any negative or inaccurate articles, take steps to address them. This can help protect your online reputation and ensure that people have access to accurate information.
  • Images and Videos – Look for images or videos of yourself or your business online. Ensure they accurately represent your brand and are consistent with your values and messaging.
  • Other Online Content – Finally, look for other online content that could affect your online reputation, such as blog posts, forum discussions, or comments on articles. If you come across any negative or inaccurate information, take note of it and consider taking action to address it.

By conducting a thorough Google search and identifying all types of information that could affect your online reputation, you can take steps to manage and protect your brand. So don’t be afraid to take control of your online presence. With a little effort and consistency, you can have a robust online presence that accurately represents your brand and showcases your expertise and customer satisfaction.

Be Dedicated to Building Your Online Reputation

Building a strong online reputation is an ongoing process. It requires consistent effort and a commitment to providing excellent customer service and valuable content. By doing so, you can establish yourself as a trusted and respected pool and spa industry professional and attract more customers to your business.

Are you concerned about being misrepresented online? Are you looking for ways to take control of your web presence? That’s where Internet Reputation Protector comes in. Our team offers the perfect solution: a comprehensive suite of tools and services to help you manage and maintain your online reputation.

Advanced Technology for Accurate Results

Internet Reputation Protector, or IRP, scans the web for any negative or inaccurate information about your brand and provides you with actionable insights on addressing and resolving any issues. Here are a few things you can do with IRP’s software:

  • Monitor your online reputation in real time.
  • Get alerts when negative information is posted online.
  • Respond to negative comments and reviews professionally.
  • Create and promote positive content to improve your online reputation.
  • Analyze your web presence and identify areas for improvement.
  • And much more!

Don’t let harmful or inaccurate information damage your online reputation. Get your web presence under control with Internet Reputation Protector. Schedule a free demo today with our team to take that first step to protect your online presence!

See Also: Maximizing Visibility in the Era of AI-Powered Search

Are you Ready to Take Control of Your Internet Reputation?

You can get a handle on your online reputation and identify any areas that need attention. Remember to keep track of your searches over time to monitor changes in your online presence and stay up-to-date with your internet reputation.