Blogs
buyer persona
Name changes happen almost everyday in the celebrity world and are publicized on tabloids and blog sites all over the web. Not so much for marketing terms, unfortunately. What was formally known as target audience has now changed its identity to buyer persona. And if you aren’t familiar with it, it’s time to make it Read More
Now that all the bubbly and confetti has subsided, you’ve probably thought about some New Year’s resolutions. Maybe it’s the usual – spending time with family, acquiring new interests and hobbies, eating less pizza and beer (maybe, but not likely for us!), but have you thought about what you’d like to accomplish this year in Read More
The web just keeps on getting bigger, better, and just a bit more interesting. Last week, a Canada-based startup launched a new profiling tool known as the LeadSift Fingerprint, which lets you uncover detailed insights about any Twitter user, including yourself. It’s a free, open-to-the-public, easy-to-use, and can be found right here. So, how much Read More