Local SEO is an effective way for small and medium-sized businesses to get their website in front of potential customers. However, more is needed to optimize your website for search engines in general. You also need to optimize it for your local audience. This can be achieved through on-site SEO. In this article, we’ll explore five ways to get better results from your local audience with on-site SEO.


Local SEO is an essential part of digital marketing. It can help small and medium-sized businesses reach their target audience. It involves optimizing your website and online presence for local search queries. Doing so can increase your visibility in local search results, attract more traffic to your website, and ultimately drive more sales.

However, optimizing your website for local search queries can be difficult, especially when you’re new to SEO. That’s where on-site SEO comes in. On-site SEO refers to optimizing your website’s content and structure to improve its search engine rankings. In this article, we’ll discuss five ways to get better results from your local audience with on-site SEO.

Understanding Local SEO

Before we dive into the details of on-site SEO, it’s essential to understand what local SEO is and why it’s crucial.

Importance of Local SEO

For businesses relying on local customers, Local SEO is absolutely essential. For instance, if you run a local coffee shop, you’ll want your website to appear at the top of search results when someone searches for “coffee shops near me” or “coffee shops in [your city].” Optimizing your website for local search queries can attract more traffic, increase foot traffic to your physical store, and drive more sales.

See Also: Taking Control of Your Online Persona: Googling Yourself for Internet Reputation Management

Identify Local Keywords

One of the first steps in optimizing your website for local search queries is identifying the right keywords.

What Are Local Keywords?

Local keywords are search terms that include a specific location, such as a city, state, or zip code. For instance, “coffee shops in San Francisco” or “San Francisco coffee shops” are both examples of local keywords.

How to Find Local Keywords?

There are several ways to find local keywords, including:

  • Google Autocomplete: When you start typing a search query in Google, it’ll suggest several related search terms, including local search queries.
  • Google Keyword Planner: This free tool will allow you to find keyword ideas based on search volume and competition.
  • Local Listings: Check local directories and listings to see your competitors’ keywords.

Optimize Your Website for Local Keywords

Once you’ve identified the right local keywords, the next step is to optimize your website for them. This can be achieved through on-page and off-page optimization.

On-Page Optimization

On-page optimization refers to optimizing your website’s content, structure, and metadata. Here are a few tips on optimizing your On-page SEO for local keywords:

  • Include your target keywords in page titles, meta descriptions, and header tags.
  • Add your business name, address, and phone number to your website’s footer or contact page.
  • Use descriptive, keyword-rich URLs.
  • Make sure your website loads quickly and is mobile-friendly.
  • Add location-specific content to your website, such as pages for your business’s locations.

Off-Page Optimization

Off-page optimization refers to optimizing external factors that can impact your website’s search engine rankings. Here are a few ways to maximize your website’s off-page SEO for local keywords:

  • Build local citations by listing your business in online directories like Yelp, Google My Business, and Yellow Pages.
  • Build backlinks from other local websites, such as local news outlets, community websites, and local business associations.
  • Encourage social media shares and mentions from your local audience.

Leverage Google My Business

Google My Business is a tool provided, for free, by google that will allow your business to manage your online presence across Google, which includes maps and search. Here’s how to leverage Google My Business for local SEO:

Setting Up Google My Business

To set up Google My Business:

  • Go to Google My Business and sign in with your Google account.
  • Enter your business name and address.
  • Choose a category for your business.
  • Verify your company by phone, email, or postcard.

Optimizing Your Google My Business Profile

To optimize your Google My Business profile:

  • Add your business hours, phone number, website URL, and other relevant information.
  • Add photos and videos of your business and products.
  • Encourage customer reviews on your Google My Business page.
  • Respond to customer reviews and questions.

Use Local Schema Markup

Schema markup is a structured data type that can be added to your website’s HTML to aid search engines in understanding your website’s content. Local schema markup can help search engines understand your business’s location and contact information. Here’s how to use local schema markup:

  • Use schema markup to add your business’s name, address, and phone number to your website’s footer or contact page.
  • Use schema markup to add your business’s location and contact information to your Google My Business page.

Encourage Customer Reviews

Customer reviews are an essential part of local SEO. They provide social proof and can influence potential customers’ purchasing decisions. Here’s how to encourage customer reviews:

Importance of Customer Reviews

  • Encourage your customers to leave their reviews on your Google page, Yelp, and other relevant review sites.
  • Respond to positive and negative customer reviews in a timely and professional manner.

How to Encourage Customer Reviews

  • Make it easy for customers to leave reviews by providing links to your website’s review sites and email signatures.
  • Offer incentives for leaving reviews, such as a discount on their next purchase or a free product.
  • Follow up with customers after their purchase and ask them to leave a review.

See Also: Master Your Data with Google Data Studio: Tips and Techniques for Effective Reporting


Optimizing your website for local search queries is essential for small and medium-sized businesses. Following the tips outlined in this article can improve your website’s search engine rankings, attract more traffic, and ultimately drive more sales. Remember to identify the right local keywords, optimize your website for those keywords, leverage Google My Business, use local schema markup, and encourage customer reviews.

If you’re feeling a bit overwhelmed or unsure about how to get started, don’t worry! Our team at Small Screen Producer is here to help. Managing marketing data can be daunting, but our experienced marketers and data analysts can help you know everything. From data visualization and reporting to data analysis and campaign optimization, we can help you create a data-driven marketing strategy that works for your business. So, if you’re ready to take your marketing to the next level, let’s work together to achieve your goals.

About Small Screen Producer

Small Screen Producer is a full-service digital marketing agency specializing in creating custom digital solutions for pool and spa construction/service businesses. We offer various services, including website design and development, search engine optimization, social media marketing, and more. Our team of marketing experts is dedicated to helping businesses succeed in the digital space and building long-term relationships with our clients. Contact us to learn how we can help you grow your business today.