Sending the Right Message at the Right Time
Email marketing can be a powerful marketing channel for businesses to gain new prospects and nurture existing customer relationships. Send crafted messages about company news and events, product announcements, coupons, and feedback requests. Email marketing is one of the top ways to increase digital engagement and ignites conversations and website traffic.
After a customer provides their contact information and their area of interest, the lead nurturing process begins. As a business, you have a unique opportunity to make a soft sale- providing a stream of relevant information to your lead through automated e-mails. If the lead is pleased by the information provided, they have the option to contact you at their convenience. This not only nurtures the sales process but also fosters a relationship of trust between the business and the lead.