LinkedIn | 8.14.17
While most social media networks have offered native video support for the past couple of years, LinkedIn is finally joining in on the action.
Like other networks, videos will play automatically with the sound off. Key metrics such as likes, views and share counts will be displayed, and the video can be up to 10 minutes long. A view is counted if the video plays for at least three seconds.
How LinkedIn Native Videos Differ from Other Networks
LinkedIn’s native video features are similar to other networks. How they differ is that you will be able to see a summarized report of each person who has viewed the video, such as a person’s job title and where they work.
This new uploading feature will first be available to more influential profiles in the United States, and will eventually be rolled out worldwide.
The Numbers Prove the Importance of Video
There is no question that video is a critical marketing tool which brands must use if they hope to keep up with the competition. Here are some quick stats that show just how important video marketing is:
- Nearly 50% of Internet users will search for videos related to a product or service before they enter a store (ThinkWithGoogle)
- Internet shoppers who view a demo video are almost 2x more likely to purchase a product than those who do not (DMB Adobe)
- On average, people will spend 2.6x more time on a page that has a video compared to one that does not (Wistia)
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