Wondering how your emails can stop getting lost in your subscriber’s inbox?  Then you may need to change your email marketing strategy.

For years marketers have stressed the importance of having a great subject line.  But one study conducted by Yes Lifecycle Marketing has shown that maybe sometimes having no offer in the subject line is the best subject line of all.

No Offer Emails Rank Second in All Categories

The research looked at 8 billion emails which were sent in the final quarter of 2016.  In the study, the offer type was examined as well as:

  • The open rate
  • The click rate
  • The CTO rate

Emails which had a loyalty incentive ranked in the highest in all of the above categories. But emails which had no offer came in close second.

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