Facebook advertising is one of the fastest growing ad networks today.  Over the past 18 months, the number of marketers creating Facebook ads and using this social media platform as an advertising channel has more than doubled.

WordStream recently dug deeper into the average click-through rate (CTR) of Facebook ads across a number of industries, including Apparel, Home Improvement, Retail and Beauty.  The results of their research may surprise you.

CTRs Vary From Industry to Industry

The research showed that CTRs varied from between 0.5% to 1.6%.

Source: WordStream

According to the results, these industries had the highest CTRs:

  • Legal: 1.61%
  • Retail: 1.59%
  • Apparel: 1.24%
  • Beauty: 1.16%
  • Fitness: 1.01%

It is surprising that the legal industry took the top spot. One reason why legal ads had the highest CTR may be because these ads often feature high value offers such as free legal consultations and complimentary estate planning kits.

Advertisers in industries like retail, apparel, beauty and fitness likely have higher CTRs because these companies know that Facebook is a highly visual platform.  Marketers only use high-quality images of products on Facebook which include beautiful models and gorgeous scenery.

Why Click-Through Rates Matter

A click-through rate is a term used to describe the percentage of people who are visiting your page by clicking on a link on a particular advertisement.  While an advertisement’s CTR will not tell you everything about the impact of an ad, it will help you understand how you can  improve your marketing strategy.

Interested in Advertising on Facebook?

Standing out on a platform as densely populated as Facebook takes time, patience and strategy.  Let Small Screen Producer create the perfect Facebook ads and online content that will show off your brand and and broaden your reach online.

Give us a call today at (281) 569-4370.

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