YouTube recently announced that users are now watching more than 1 billion hours of online video a day, and it is on track to outpace television views in the United States.

The average American views 1.25 billion hours of both live and recorded television every day.  But the number of hours have been steadily dropping over the past few years while the number of online videos being viewed has increased substantially.

Online Video Marketing is a Must

The case for video marketing could not be more clear to marketers and business owners.  But what type of videos should you consider for your

  • Video Case Studies

Case studies have been used by marketers to promote products for years.  With the rise of online video views over platforms like YouTube and Facebook, it is essential that you present case studies in a video format so that they can be promoted on websites and shared across social networks.

  • Video Testimonials

One of the best ways to instill trust in your brand is to have glowing testimonials and positive reviews from your customers.  Video testimonials are even more powerful than print testimonials because they are:

  • Personal
  • Engaging
  • Quick

This type of video is just about as close to word of mouth marketing as a business can get.

  • Explainer Videos

As the name suggests, explainer videos are used to explain how a product or service works.  These videos are particularly effective as they give interested viewers an in-depth look into how a product or service operates, and it helps them visualize how that product or service will benefit their lives.

Let Small Screen Producer Help with your Video Marketing Strategy

Online videos like those on YouTube are not only the majority of Internet users’ preferred way to receive information.  These videos also benefit the overall search engine optimization of your website.

Small Screen Producer offers a number of video production services that have allowed our clients to get the upper-hand in the online marketing world.  Talk with one of our digital media marketing experts about your business goals and discover how online video can start broadening your brand’s reach today at (281) 569-4370.

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