The social network stats are in for January 2017, and it comes as no surprise that Facebook continues to have the greatest number of active users.  Last month the social media giant held 18 percent of the social network market share.  Their closest competitor, however, may surprise you.

Source: Smart Insights

WhatsApp was incorporated by two former Yahoo! employees back in 2009.  Last month, it rose to the second highest ranked social networking site worldwide with an 11 percent market share.

One of the World’s Fastest-Growing Communication Apps

Since Facebook acquired this social messaging service in 2014, WhatsApp has grown exponentially.  In some areas of the world, like India, it is even more popular than Facebook.

If you are looking for a new way to communicate with your audience and expand your reach, WhatsApp may be just the way to do it.  Here are some ideas you may want to incorporate into your marketing strategy:

  1. Customer Support

Because of the expanse of its reach, WhatsApp can be a great tool for providing customer support for smaller businesses who do not receive a lot of customer support requested in a day.

  1. Promotions

WhatsApp excels in being a one-to-one platform that allows you to directly communicate with your audience.  This app can be used to send a number of promotional messages, including:

  • Images
  • Video clips
  • Audio files
  1. Team Communications

The majority of those on your team have already dabbled with WhatsApp and those who are not familiar with the service can use it without any extensive training.  You can form groups and share instant messages, and those who prefer to use a keyboard rather than tap out a message on their phone can send messages through the web application.

Try New Technologies to Elevate Your Business

Small Screen Producer embraces new and exciting technologies. We enjoy looking into how a social network sites like WhatsApp can help our clients exceed their business goals and expedite their growth.

To speak with a digital media marketing professional about your online marketing strategy, we welcome you to call us today at (281) 569-4370.

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