Generation Xers may be old enough to remember a time before the Internet, but they are certainly young enough to embrace the ever changing technological landscape and appreciate its offerings, like YouTube.  Pixability reported that Gen Xers accounted for over 1.5B views on this social media platform every single day.  But what are they watching on YouTube?

  1. Nostalgic Material

It turns out that 75% of Gen Xers are watching videos that relate to past people or events.  The top nostalgic videos they are watching on YouTube include:

  • Videos relating to past music, events or people
  • Videos relating to past entertainment/pop culture
  • Videos relating to past commercials
  1. Keeping up with the Times

The same report by Google/Ipsos Connect found that 68% of Gen Xers are watching YouTube to stay in the know.  The majority are doing so to better understand and connect with their kids, but they are also doing it because they want to know about what is happening in the world.

  1. DIY Information

Generation X appreciations learning how to do things at their own pace.  By using YouTube they can pause and replay DIY information as they tackle project and learn new skills.  The leading DIY videos they are watching are:

  • Home improvements and repairs
  • Cooking
  • How to use or repair technology
  • Arts and crafts
  • Personal care and beauty topics

64% of Gen Xers Buy a Product or Service After Watching YouTube

A lot of Gen Xers are buying products or services after they saw it in a video while learning how to do something.  This means that marketers have a significant opportunity open to them to influence and engage with this generation.

Small Screen Producer will work with you to design a video marketing strategy that will help you reach your business goals and boost your conversions.  To speak with a digital media marketing expert, please call (280) 569-4370.

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