Everyone wants to be able to reach more consumers with their Facebook ads.  One of the most effective ways to do this is through something called Facebook lookalike audiences.

What Is Facebook Lookalike Audiences?

Facebook lookalike audiences is an advanced targeting option offered by this social media giant which allows you go to above and beyond the standard demographic and interest targeting functionality.  Facebook compiles the many data points of your source audience and then uses that to find new yet similar consumers.

The end result is that you have a higher quality audience who is more likely to convert and purchase your products.

Who Should Use Facebook Lookalike Audiences?

Lookalike audiences is best for businesses who are seeking to target brand new cold audiences who are the top of the sales funnel.  This functionality allows your company to run a more effective  top-of-funnel content campaign which will allow you to warm this audience up as you take them from the top to the bottom.

How Can Lookalike Audiences Be Used?

This tool can be used in a variety of ways, including:

  • Video
  • Email
  • Websites
  • Lookalike Audiences

Why Use Lookalike Audiences?

The number one reason why you would want to take advantage of this service is that it allows you to quickly scale your campaigns in a straight forward way.  You also have the ability to create lookalike audiences based on a sample of individuals in your target country, ranging anywhere from 1% to 10% (i.e. you may want to start with 1% and, as you reach a higher ad frequency, begin to introduce your ads to the 2% audience and onwards).

Give Small Screen Producer a Call

Ultimately Facebook lookalike audiences is more accurate than other marketing methods such as interest-based targeting.  Knowing how and when to employ these strategies, however, can be difficult.

This is where Small Screen Producer can help.  Our digital marketing firm is as hands-on as you want and our team of accomplished digital media marketers can take over any part of your online marketing campaign as you see fit.

We have seen our solutions help companies succeed online, and we want to do the same for you. To discuss your business goals and receive a customized digital media marketing solution for your company, contact us or give us a call at (281) 569-4370.

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