twitter-ecommerce-integrations

Twitter announced a big rollout that will bulk up its e-commerce efforts, partnering with Bigcommerce, Demandware, and Shopify. These new integrations will likely increase the number of merchants who can now sell directly on Twitter users’ timelines.

Over the past year, Twitter has been testing out its Buy Button and figuring out ways to entice users to make purchases from tweets. Facebook has been doing the same with its in-feed buy button; so has Pinterest with its buyable pins first introduced in June of this year.

With the integration of big e-commerce apps Bigcommerce and Shopify, Twitter has accelerated its efforts. Both apps have and estimated 100,000 merchant clients in the U.S. Demandware, which partners with mostly larger retail brands, merchant numbers range in the hundreds. These could all be some great opportunities for the Twitter buy button to thrive.

Twitter’s head of commerce, Nathan Hubbard, explained in Twitter announced a big rollout that will bulk up its e-commerce efforts, partnering with Bigcommerce, Demandware, and Shopify. These new integrations will likely increase the number of merchants who can now sell directly on Twitter users’ timelines. Over the past year, Twitter has been testing out its Buy Button and figuring out ways to entice users to make purchases from tweets. Facebook has been doing the same with its in-feed buy button; so has Pinterest with its buyable pins first introduced in June of this year. With the integration of big e-commerce apps Bigcommerce and Shopify, Twitter has accelerated its efforts. Both apps have and estimated 100,000 merchant clients in the U.S. Demandware, which partners with mostly larger retail brands, merchant numbers range in the hundreds. These could all be some great opportunities for the Twitter buy button to thrive. Twitter’s head of commerce, Nathan Hubbard, explained in a blog post: “The goal of all our commerce initiatives on Twitter is simple: make it easy as possible for businesses to connect directly with, and sell to, customers on Twitter. With Buy No, businesses can drive more conversions and remove much of the friction in the mobile purchasing process.” Hubbard goes on to say that there’s a huge demand of social commerce with millions of tweets a month with, “I want” or “I need” something; plus the 100 million users that follow a brand or a merchant. Hubbard predicts that billions of dollars in e-commerce transactions will be from apps. In addition to Shopify, Bigcommerce, and Demandware, merchants can also list their products on Stripe Relay to share and sell products. Twitter Buy Buttons are available for all U.S. merchants. Twitter is hopeful that this will generate a meaningful revenue stream, especially going into the holiday season. Click here for more information on the Twitter integration: a blog post:

“The goal of all our commerce initiatives on Twitter is simple: make it easy as possible for businesses to connect directly with, and sell to, customers on Twitter. With Buy No, businesses can drive more conversions and remove much of the friction in the mobile purchasing process.”

Hubbard goes on to say that there’s a huge demand of social commerce with millions of tweets a month with, “I want” or “I need” something; plus the 100 million users that follow a brand or a merchant. Hubbard predicts that billions of dollars in e-commerce transactions will be from apps.

In addition to Shopify, Bigcommerce, and Demandware, merchants can also list their products on Stripe Relay to share and sell products. Twitter Buy Buttons are available for all U.S. merchants.

Twitter is hopeful that this will generate a meaningful revenue stream, especially going into the holiday season.

Click here for more information on the Twitter integration: https://blog.twitter.com/2015/more-ways-to-sell-directly-on-twitter

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