Social Media | 2.19.14
Today’s a great day for social media and content marketing. LinkedIn announced it’ll allow all LinkedIn users the opportunity to create long-form posts on his or her profile to share on LinkedIn’s huge publishing platform.
Until now, this influencer-publishing feature had only been offered to editorially selected influencers and industry experts (like Bill Gates, Richard Branson, Martha Stewart) to publish business insights directly on the site in the form of long-form blog posts. Now this feature is available to all site members to bolster more social activity and sharing on the professional networking site.
The “Influencers” program was first launched in the fall of 2012. Over the past year and some months, the site has seen success and increase in engagement with these types of influencer posts. According to LinkedIn’s Head of Content Products, Ryan Roslansky, influencer posts average about 20,000 unique views, 250 likes, and 80 shares.
What’s exciting about this is that the publishing feature will give every member the opportunity to share his or her experiences, knowledge, and insight and publish it on a mass scale for everyone to see. Opening up the publishing feature to all users will allow users to break through and reach wider audiences.
Members can publish content on their profiles by clicking on the pencil icon on the top right-hand side of their status box. A pop up screen will open up allowing the user to compose their message, change the font and size, and add titles and links. The posts can be accompanied by images and has no limitations on word count. Once posts are published, LinkedIn pushes these posts out to the main homepage, the LinkedIn Pulse news app, email digest, and original LinkedIn mobile app. LinkedIn will push out higher quality content to relevant audiences and give you stats on views, likes, and comments. Pat on the back for LinkedIn for giving equal content marketing opportunities for all!
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