Social Media | 12.16.13
As a brand, it can hard to keep up with the holiday rush, especially when it’s at its peak this week. However, it’s not too late to incorporate a few holiday treats that can get you noticed in the blizzard of online activity happening right now.
According to Mashable, 65% of shoppers turn to social media to find gifts. And 44% of them discover those last-minute holiday deals through peer recommendations, which means social media is the place to help your customers find last-minute gifts, finalize those holiday recipes, and discover places to entertain family members coming into town this week. Here are some quick tips from Social Media Today (and a few of our own) to have your social media channels spreading some holiday cheer.
1. Deck Your Social Media Channels
By now, you’ve probably decked the halls, added the trimmings, and hung the stockings, but nothing shows your holiday spirit more than adding a few holiday branding elements of your own. Change out your Facebook cover photo or simply give your profile photos on all of your channels a little something extra. Take a look at a client’s example:
2. Create a Holiday Pinterest Board
What’s been a HUGE help, at least for all of us here in the office is the new Pinterest gift guide feature they added this year. Show off your products in a visual Pinterest board categorized to help customers find those last-minute gifts for that special person. For example, Target made a Pinterest board of their holiday catalog that currently has over 76,000 followers. What’s best about a Pinterest board? The visual appeal is not only attractive and helpful for customers, but it also links back to your website. Fabulous!
3. Add a Dash of Visual Appeal
Let’s get realistic here, you probably barely have time to read this post! With so much going on, it’s hard for users to pay attention to what’s going on online. What’s best is to stick to visual pieces that catch their attention. When writing social posts, be sure to add an image or short video and a call-to-action. This will help bring your brand to top-of-mind when users are shopping and planning their holiday festivities.
4. Insta-Holiday Contest
Instagram holiday contests aren’t just great for increasing some activity on both Instagram and Facebook, it’s perfect for encouraging your followers to share ideas with each other and lets you show off your ‘giving’ side. LUSH cosmetics is giving away free prizes for their #whereispenguin contest, which asks followers to post Instagram photos with their cute little holiday product. Not only do their followers have fun thinking of places to take the pictures, it increases their social media engagement and products sales!
5. Let it Trend, Let it Trend, Let it Trend
Want to find the quickest way to get your posts found and break through all the holiday cookie clutter? Find out what’s trending and tailor your message, just make sure that it’s relevant. Customers are turning to social media to ask questions and report problems. Be sure to that you’re contributing to the conversation. The whole idea is to be helpful because this time of the year can be highly stressful.
6. Share Your Merry Little Christmas
Lastly, we sure do love this time of the year and we’re sure you do too, so why not share it on social media? If you’ve always wanted to show off your human side as a brand, now is the time to do it. Post company pictures and holiday video eCards of sweet tidings. Customers will appreciate your holiday spirit, which can make an impression well past the holidays.
As a bonus, take a look at this wonderful case study Yahoo posted about FedEx this morning. It’s about a nice gesture by the company that left a huge brand impression with a satisfied customer. The moral of the story? Being human matters, providing some holiday cheer matters, and giving will ultimately open up even more opportunities to receiving, even in your social media marketing.
About Small Screen Producer
Small Screen Producer is a full service, marketing firm located in Houston, Texas that specializes in online digital media marketing through a 4-step process. Step 1: WE PLAN a custom web presence strategy for your business through website design and development, mobile development, social media account creation and branding. STEP 2: We then POSITION your brand through Pay-Per-Click advertising and search engine optimize tactics that include on-page and off-page SEO that are Google and Bing approved. STEP 3: We then PROMOTE your brand using an Inbound marketing strategy or a content marketing strategy to help you accomplish your marketing goals. We do this through blogging, video production, infographics, call-to-actions, landing pages, and free educational offers. We help you build trust and rapport with your customer base. STEP 4: We then PROTECT your brand’s web presence with a reputation management program that monitors social media and on line reviews. Get started today with a free online marketing assessment of your company’s web presence. Your company deserves it.