Client Profile | 11.1.13
Member’s Choice Credit Union is a full-service financial institution in Houston that’s been around for more than 70 years. In those decades of years, they’ve been able to help many individuals and businesses with all types of financial needs and business goals. What’s really exceptional about MCCU, a quality that sets them apart from any bank, is that they have a “people-helping-people philosophy” and they’re set to assist, educate, and provide care for their members and, most importantly, exceed expectations.
Most might know this, but Small Screen Producer isn’t just a website design agency, we’re a full-service digital marketing agency. We don’t just build pretty websites, but we create the social media goods, produce the content and video, and build the strategy the helps a business improve reach, impressions, visibility, and sales everywhere in the digital realm.
And Member’s Choice was looking to improve their online visibility and extend their philosophy of “people-helping-people” through an extensive social media, content marketing, and public relations strategy.
Member’s Choice’s main goal was to educate their members about different aspects of lending, checking, savings, and business services, and they were really set on focusing all efforts on small business lending. And with many years under their belt, they had the expertise, they just needed a way to show it.
So we built custom, downloadable eBooks to help cover specific topics about small business loans and lending every month. Take a look at their MCCU’s newest eBook, “Everything Small Business Owners Need to Know About the SBA 7(a) Loan” on Slideshare.
Two social media platform streams were set up, one main one for the MCCU business, and a personal social media stream for Bruce Hurta, MCCU Business Lending Manager and SBA expert, to personally reach out to prospective and current business lenders with advice and answers to questions.
Additionally Bruce has a blog, where he focuses on answering questions about specific lending topic and offers useful business tips.
Customized MCCU videos are made every month, featuring a member’s testimonial or Bruce and all videos are shared on the web and through social media channels such as You Tube.
Lastly, we’re revamping the MCCU home page and select pages to make the content more shareable and engaging on their website.
All-in-all, Members Choice Credit Union has many years of knowledge, expertise, and the persona to be a helpful source in the financial world. We just helped them show it off.
There are many moving pieces to building a comprehensive content marketing strategy and it’s different for every single business. Our team focuses on customizing and building a dynamic strategy that helps our clients attain their goals and satisfy their needs. And for MCCU and many of our other content marketing clients, we not only craft and produce the content, we construct a winning strategy that adjusts accordingly and is set on solving current problems and accomplishing necessary goals.
Learn more about our comprehensive content marketing packages, build around and implemented with your personal marketing goals in mind.
About Small Screen Producer
Small Screen Producer is a full service, marketing firm located in Houston, Texas that specializes in online digital media marketing through a 4-step process. Step 1: WE PLAN a custom web presence strategy for your business through website design and development, mobile development, social media account creation and branding. STEP 2: We then POSITION your brand through Pay-Per-Click advertising and search engine optimize tactics that include on-page and off-page SEO that are Google and Bing approved. STEP 3: We then PROMOTE your brand using an Inbound marketing strategy or a content marketing strategy to help you accomplish your marketing goals. We do this through blogging, video production, infographics, call-to-actions, landing pages, and free educational offers. We help you build trust and rapport with your customer base. STEP 4: We then PROTECT your brand’s web presence with a reputation management program that monitors social media and on line reviews. Get started today with a free online marketing assessment of your company’s web presence. Your company deserves it.