Matt Cutts, the head of webspam at Google, shared the latest video about the new Panda update, which addressed what a site owner should do if they’ve been impacted by the Google Panda algorithm in a bad way. 

Matt’s answer is this: Make sure you’re writing high quality content, the stuff that’s seen in magazines, books, and what readers would want to share and reference back to.

Creating high-quality content that’s compelling avoids the Panda and tends to rank higher than content that’s duplicate, trite, and unoriginal.

Google Panda was first introduced in February 2011 to stop sites with poor quality or “thin” content to work up their way up to the top of search rankings. Panda has been updated frequently and most recently has been integrated into regular Google indexing.

At the end of the video, Matt recommended taking a look at the Amit Singhal blog post for more guidance on building high-quality sites.

Check out, “Producing Content Worth Sharing” for tips on creating quality, shareable content.

If you’d like help with your web content, learn more about Small Screen Producer’s web content marketing services. Stay tuned for more updates and SEO tips for online marketers!


About Small Screen Producer

Small Screen Producer is a full service, marketing firm located in Houston, Texas that specializes in online digital media marketing through a 4-step process. Step 1: WE PLAN a custom web presence strategy for your business through website design and development, mobile development, social media account creation and branding. STEP 2: We then POSITION your brand through Pay-Per-Click advertising and search engine optimize tactics that include on-page and off-page SEO that are Google and Bing approved. STEP 3: We then PROMOTE your brand using an Inbound marketing strategy or a content marketing strategy to help you accomplish your marketing goals. We do this through blogging, video production, infographics, call-to-actions, landing pages, and free educational offers. We help you build trust and rapport with your customer base. STEP 4: We then PROTECT your brand’s web presence with a reputation management program that monitors social media and on line reviews. Get started today with a free online marketing assessment of your company’s web presence. Your company deserves it.

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