Content Marketing | 8.23.13
Ever wonder how you can generate more online activity for your business? Consider keeping up with a blog.
Before you tell yourself, “I can’t keep up with a blog,” or “blogging doesn’t make sense in my industry,” consider this:
According to Pamorama, “Blogs are rated by consumers as the third-most influential category of sites influencing purchasing behavior.”
As a result, “57% of marketers have acquired customers via their blogs and 52% of consumers say blogs have impacted their purchasing decisions (B2B Infographic).
The fact of the matter is if you’re offering products or services, you should be blogging. Here are four big reasons why:
1. Gain Credibility
Posting on a blog allows you to earn some credibility with the knowledge you share about particular industry-related topics that pertain to your business. You don’t have to be the all-knowing genius in your industry, either. Anything from an insightful opinion of about a current article or a summary of a recent trend works well.
2. Increase Social Sharing
Content marketing and social media pair exceptionally well together. Content provides the interest and social media helps efficiently communicate that interest to those who want to hear it. Users just love sharing newsworthy content. Encourage social sharing by providing honest, thought-provoking, useful content on blogs and promoting it through your social media platforms.
3. Improve SEO
Think of every blog post as an SEO opportunity. Search engines like Google and Yahoo regularly crawl websites for newly updated or posted content. Blogging consistently ensures that your website is always fresh with new and interesting content.
Don’t worry about optimizing your site to get every possible search term that a user could type in. Instead, include some niche long-tail keyword phrases into your post. Ones that are specific and filter out competition. For example, if you’re a shoe store, instead of placing the word “shoes” in your post, make it more specific – “red long distance running shoes”. You won’t be getting as much natural traffic that way, but will certainly receive highly-relevant prospects who will most likely be very interested in your products and services.
4. Show That You’re Human
Finally, blogs provide an opportunity for you to elaborate on what you do to help your customers and allows you to show off your helpful, thoughtful, interesting side. Always make content sound natural and conversational. Writing in a blog presents users with a sense of your company’s team, culture, and vision. They get the less “corporate” side of you and a more approachable, personal side that is not often seen, but always appreciated.
The truth is keeping a relevant, engaging blog is a vital piece to have in your marketing toolkit. Blog posts provide lasting benefits because they can be optimized and indexed to draw in search traffic. And plus, your audience will appreciate the knowledge and insightfulness coupled with transparency and candor you’re able to provide! For more tips on blogging, check out, “15 Ways to Boost Your Blog Subscriptions”.
About Small Screen Producer
Small Screen Producer is a full service, marketing firm located in Houston, Texas that specializes in online digital media marketing through a 4-step process. Step 1: WE PLAN a custom web presence strategy for your business through website design and development, mobile development, social media account creation and branding. STEP 2: We then POSITION your brand through Pay-Per-Click advertising and search engine optimize tactics that include on-page and off-page SEO that are Google and Bing approved. STEP 3: We then PROMOTE your brand using an Inbound marketing strategy or a content marketing strategy to help you accomplish your marketing goals. We do this through blogging, video production, infographics, call-to-actions, landing pages, and free educational offers. We help you build trust and rapport with your customer base. STEP 4: We then PROTECT your brand’s web presence with a reputation management program that monitors social media and on line reviews. Get started today with a free online marketing assessment of your company’s web presence. Your company deserves it.