The New Facebook Feature has been added to the EdgeRank algorithm means you need to change your social content strategy. Developing content for any social media channel involves taking a deep look into your social media audience and their connection to your products and services. Today we will give you the 3 must know tips to responding to Facebook’s new EdgeRank changes.

Frequency

There is a “sweet spot” of effective frequency for any particular brand on Facebook. Knowing this “sweet spot” is essential to increasing your ROI for your brand and individual campaigns. If you post too much you could run the risk of looking “spammy” but if you don’t post enough your followers might forget you even have a Facebook.

Content

In order to create content that is valuable to your followers, you must gather insight and tailor each post to attract them to your content. Listening to what your customers need and relaying that to your content is a great start to establishing a Facebook foundation. Your posts should be easily shareable, relatable and important to your customers.

Promote

There needs to be a strategy and sophistication to your Facebook promotions. Determining a balance and budget for your promotions will help you increase your impressions. Promoting on Facebook is easy and simple (if they abide by Facebook’s Advertising Guidelines). Ensure more visibility with your posts by promoting your posts and newsworthy content.

For more tips on how to enhance your social media presence, check out our free ebook:

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About Small Screen Producer

Small Screen Producer is a full service, marketing firm located in Houston, Texas that specializes in online digital media marketing through a 4-step process. Step 1: WE PLAN a custom web presence strategy for your business through website design and development, mobile development, social media account creation and branding. STEP 2: We then POSITION your brand through Pay-Per-Click advertising and search engine optimize tactics that include on-page and off-page SEO that are Google and Bing approved. STEP 3: We then PROMOTE your brand using an Inbound marketing strategy or a content marketing strategy to help you accomplish your marketing goals. We do this through blogging, video production, infographics, call-to-actions, landing pages, and free educational offers. We help you build trust and rapport with your customer base. STEP 4: We then PROTECT your brand’s web presence with a reputation management program that monitors social media and on line reviews. Get started today with a free online marketing assessment of your company’s web presence. Your company deserves it.

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