Client Profile | 10.19.12
Johnson Pools & Spas has been serving the Madison County community of Huntsville, Alabama for over 35 years and specializes in the design, build and installation of custom and budget friendly swimming pools. To fully and adequately display Johnson Pools & Spas’ builder, service and retail departments in an updated manner, we created a new website with branded social media accounts and a blog.
At Small Screen Producer, we created a web presence for Johnson Pools & Spas that embodies their pool building, pool service and pool and backyard living retail store all in one. The newly launched web presence includes an up-to-date website, branded social media and an integrated blog.
The New Website
Johnson Pools & Spas’ new website design includes easier navigation, up-to-date content and a sleek design that is engaging to customers. The strategic content was created on an analytic review of typical customer behavior, such as backyard and swimming pool design ideas, store hours and their current featured products.
A great new feature to the website is where customers can schedule a service appointment. This makes it quick and simple to set up an appointment with the professionally trained staff of Johnson Pools & Spas. The website is also fully integrated to feature their new branded social media and blog.
Branded Social Media & Blog
There has been a recent push in the pool industry to integrate social media accounts and blogs to the website. At Small Screen Producer, we specialize in making social media accounts and blogs that enable social sharing and search engine optimization value. For Johnson Pools & Spas, the new content marketing opportunities allow for fresh customer engagement opportunities. It will also support brand awareness and increase lead generation by introducing topics that are relevant to customers such as swimming pool design ideas, backyard living ideas, swimming pool accessories and service.
To learn more about how you can establish a fantastic web presence, like Johnson Pools & Spas’ and our other great clients, contact us today!
About Small Screen Producer
Small Screen Producer is a full service, marketing firm located in Houston, Texas that specializes in online digital media marketing through a 4-step process. Step 1: WE PLAN a custom web presence strategy for your business through website design and development, mobile development, social media account creation and branding. STEP 2: We then POSITION your brand through Pay-Per-Click advertising and search engine optimize tactics that include on-page and off-page SEO that are Google and Bing approved. STEP 3: We then PROMOTE your brand using an Inbound marketing strategy or a content marketing strategy to help you accomplish your marketing goals. We do this through blogging, video production, infographics, call-to-actions, landing pages, and free educational offers. We help you build trust and rapport with your customer base. STEP 4: We then PROTECT your brand’s web presence with a reputation management program that monitors social media and on line reviews. Get started today with a free online marketing assessment of your company’s web presence. Your company deserves it.