LinkedIn is constantly growing and adapting to the way companies are communicating to customers and other businesses. The newest redesign to the LinkedIn Company Pages has become a powerful tool to build relationships with your target audiences. Not only will it make it easier for you to find, follow and engage with companies you’re interested in, but it will also change the way companies interact with each other. Let’s go over exactly how the LinkedIn Page Updates will benefit LinkedIn members and companies.

LinkedIn Members

Right off the bat you can see the difference in design and layout for the new Company Pages. The new design is streamlined and sleek. This will make it easier for you to find exactly what you are looking for within the Company Page. For instance, the newer, clearer tabs make it easier for you to learn about career opportunities or specific products and services the company provides.

The new update also highlights the company updates in a larger, upfront manner. Members, like you, can quickly comment, like and share whatever company update or story with your own professional network. With its big step up in mobile accessibility, you can also manage your Company Page via iPhone, Android and iPad apps.

At Small Screen Producer, we always promote the idea of staying connected to the always-on-the-go mobile customer. The new LinkedIn update follows our same idea by now making LinkedIn Company Pages available on iPhone, Android and iPad apps.

So LinkedIn members get involved and engage with the companies you are interested in. For instance, follow Small Screen Producer!

Companies

The LinkedIn update is following Facebook’s cue by adding more options for bigger, bolder photos. The update makes it easy to add an image that best represents your company and brand. Build your brand presence with brand supporting photos. It’s what we have always promoted at Small Screen Producer!

The streamlined design gives companies the opportunity to display their products and services better while also promoting career opportunities and company updates. It’s all about making it easier for customers to engage and communicate. Making your company more visible and approachable on LinkedIn will support lead generation.

We are excited about the LinkedIn Company Page updates and hope you are too! If you have any questions, comments or want to get started today with your own LinkedIn company social media campaign, we can help! Let’s get started today!

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About Small Screen Producer

Small Screen Producer is a full service, marketing firm located in Houston, Texas that specializes in online digital media marketing through a 4-step process. Step 1: WE PLAN a custom web presence strategy for your business through website design and development, mobile development, social media account creation and branding. STEP 2: We then POSITION your brand through Pay-Per-Click advertising and search engine optimize tactics that include on-page and off-page SEO that are Google and Bing approved. STEP 3: We then PROMOTE your brand using an Inbound marketing strategy or a content marketing strategy to help you accomplish your marketing goals. We do this through blogging, video production, infographics, call-to-actions, landing pages, and free educational offers. We help you build trust and rapport with your customer base. STEP 4: We then PROTECT your brand’s web presence with a reputation management program that monitors social media and on line reviews. Get started today with a free online marketing assessment of your company’s web presence. Your company deserves it.

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