Why Video is Becoming the Most Powerful Marketing Tool
By Small Screen Producer. Publish on July 19, 2013.
So, what’s so great about Video Marketing?
"The click, view, and share rates have all come in and the top marketing medium at the moment is (drumroll, please): Video."
The benefits are actually astounding. Videos might just be one of the most engaging ways out there to communicate to customers.
- Overall, 80% of customers will recall a video they saw on a company website they visited 30 days ago.*
- Including a video in an email marketing campaign increases the click-through rate by 96%.*
- Customers are 64% more likely to buy a product on a online retail site after watching a video.*
Why Video Marketing Works:
With smartphones and tablets getting more and more popular, no other medium comes close to the visual appeal and auditory substance that video provides. Social media platforms like YouTube and Vimeo have only grown to becoming online video powerhouses with millions of users uploading, watching, commenting, and sharing videos everyday for the last several years.
Catching and keeping your attention is what videos do best. They also allow viewers to easily take in and retain important information. And that is big if you want users to visit and stay on your site.
All-in-all, video could actually be the most powerful piece to add to your overall web marketing. Businesses that incorporate video marketing into their strategy see more engagement, more click-through rates, and a high conversion rate. I can’t help but emphasize how appealing, effective, and easily sharable video is, too and its capability to bring your marketing far.
Check out Small Business Trends, “7 Reasons Why Video is Now the Fastest Growing Online Ad Format” to read more on why and how video is becoming the most popular, effective way to market.
Small Screen Producer has effectively produced over 500 professional business videos for our clients, find out the tips and tricks we use to crush the competition!
About Small Screen Producer
Small Screen Producer is a full service, marketing firm located in Houston, Texas that specializes in online digital media marketing through a 4-step process. Step 1: WE PLAN a custom web presence strategy for your business through website design and development, mobile development, social media account creation and branding. STEP 2: We then POSITION your brand through Pay-Per-Click advertising and search engine optimize tactics that include on-page and off-page SEO that are Google and Bing approved. STEP 3: We then PROMOTE your brand using an Inbound marketing strategy or a content marketing strategy to help you accomplish your marketing goals. We do this through blogging, video production, infographics, call-to-actions, landing pages, and free educational offers. We help you build trust and rapport with your customer base. STEP 4: We then PROTECT your brand's web presence with a reputation management program that monitors social media and on line reviews. Get started today with a free online marketing assessment of your company's web presence. Your company deserves it.
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