What We Learned About Marketing From Hubspot Inbound 2013 (Part Two)

Standing Out

In the last post about our experience at Hubspot Inbound 2013, we covered one of the most important, insightful things we learned about inbound marketing, which was the importance of humanizing your brand.

Part two of our story continues with what we learned in addition to that, staying relevant.

Prior to the conference, we racked our brains trying to come up with creative brand awareness ideas to implement during our four days in Boston. The challenge was this: How were we going to stand out and make a lasting impression with thousands of conference attendees? 

We finally came up with a solution: glow bracelets

Why glow bracelets? Well, first, they’re just plain fun and paired well with our company culture.

And secondly, glow bracelets might just be appealing for attendees who were planning on going to the Inbound One Republic Concert Wednesday night of the conference.

So the SSP team (with our sequined cowgirl hats) went to work and assembled 200 branded glow bracelets (each included the SSP twitter hashtag #txssp) and we began distributing. Attendees who approached us were encouraged to give a little SSP tweet shoutout to receive the free glow bracelet. The bracelets began to scatter and the tweets began to gather. We received great feedback from the bracelets both online and offline. It was an amazing sight to see our glow bracelets gleaming in the darkness!

Hubspot Inbound 2013: Attendees at the One Republic Concert, Wed., Aug. 21, 2013

Hubspot Inbound 2013: Account Executive Brittany Kiser showing off her glow bracelets, Wed., Aug. 21, 2013

The Takeaway About Relevancy

Seth Godin, best-selling business blogger and author, who spoke on the very first day of the conference made this point about relevancy.

Now that the Industrial Era is coming to a close, there isn’t a set or “fool-proof” way to reach and connect with people anymore. Our opportunities lie in trying something new, bold, or even risky and just seeing if it works. Making yourself “future-friendly,” and flexible with the times in this new connection economy, instead of relying on things that have always worked is what will get you far. There aren’t any guarantees for safe and predictable maneuvers anymore, so why continue on being boring? The main goal should be to relate and just be remarkable as much as you can. And remember that “interchangeable parts lead to interchangeable people.”

What are your thoughts? Do you have any questions for us about the Hubspot conference? Feel free to contact us or leave a comment! 

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