Our Approach to Web Presence
We believe in a total web presence strategy for our clients. In the old days (1999), social media didn’t exist really, search engine optimization was in its infancy, and businesses had a web page – not a website – to have a presence online. Today, all web components have a causal relationship, and we firmly believe in creating a presence in all aspects of web marketing for your business to succeed; web design and development, search engine optimization, social media marketing, video production, and rich media. We build the foundation you need and then optimize for results.
Everything we build is two-fold. We appease the search engines, but ultimately create engaging content for people. If the humans reading, interacting with and sharing your website are happy, ultimately the search engines are too. There’s a fine balance to do both, and we put on the best tightrope show around.
To attract and retain customers, we create innovative and just plain cool websites fully equipped with professional video, infographics, lead generation tools, inbound marketing tactics, search engine optimization and social media optimization. Our design style and content philosophy is not your everyday, run of the mill website marketing.We produce viral, socially shareable, content-driven vehicles that truly make you BIG on the small screen.
From there, we help you optimize and grow your lead base through digital engagement, brand awareness, and lead generation.
So dig around and learn about each of web services individually and how together, these vehicles set the foundation for a true web presence.
Website & Blog Design & Development
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website development portfolio.
We believe in a total web presence strategy for our clients. Today, all web components have a causal relationship, and we firmly believe in creating a presence in all aspects of web marketing for your business to succeed; web design and development, blog development, search engine optimization, social media marketing, video production, and rich media.
Everything we build is two-fold. We appease the search engines, but ultimately create engaging content for people. If the humans reading, interacting with and sharing your website are happy, ultimately the search engines are too. There’s a fine balance to do both, and we put on the best tightrope show around. To attract and retain customers, we create innovative and just plain cool websites fully equipped with professional video, integrated blogs, infographics, lead generation tools, inbound marketing tactics, search engine optimization and social media optimization. Aside from being cool, you’ll also be completely covered across the web with a solid foundation. From there, we help you optimize and grow through digital engagement, brand awareness, and lead generation.
Social Media Accounts
Search engines are placing more and more importance on customer engagement within their search algorithms. Every “like,” “share,” “pin,” and “check in” can significantly boost your search engine presence. Search engine optimization and social media marketing are no longer two separate entities. To do well in either, you must have a presence and outlet to engage your customers. Welcome to the world of social search.
Social Media marketing is an important way for businesses to grow their web presence and reach thousands of people. Not only does it drive traffic to your other networking sites, it is a unique and positive way to build your brand. The most popular and highlighted social media sites out their today are Facebook, Twitter, LinkedIn, Google+, YouTube and Pinterest. Did you know that every 60 seconds 293,000 Facebook Users update their status? That is time they could spend updating their status about your business! Content produced on these sites is easily shareable, viral and spurs word of mouth marketing opportunities.
Think of your social media accounts as an extension of your already growing online presence. By 2015, brands will be generating 50% of their web sales through social media and mobile platforms. We strategically build each social media account around your brand to continually strengthen your search engine optimization. “At least half of Twitter and Facebook users said they had become more likely to talk about, recommend or purchase a company’s products after they began following the company on social media” – eMarketer.
61% of business owners are using social media to identify and attract new customers. Why? Because it works! Join this fast growing industry today with Small Screen Producer.
Video Production
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video production gallery.
Video is increasingly growing in search engine optimization as search engines try to deliver a diverse list of results for their diverse users. YouTube videos even rank in the top ten search results – over websites. Forrester Research found that videos were 53 times more likely than traditional web pages to receive an organic first-page ranking. With video, we can keyword tag, title and add annotation like no other medium…and Google loves it. We have a proven portfolio of successful video search engine optimization, and would love to help you too.
Aside from excellent search engine optimization benefits, video can also help you drive traffic to your website and keep your visitors interested in your website longer. The longer someone spends on your website, the more authoritative your site appears in the eyes of search engines. It’s a win-win. On average, customers visit a site for 48 seconds. When a website has a video, the time spent on the website is increased to an average of 5 minutes and 50 seconds.
What benefits can videos bring to your online profile?
Video increases traffic to your website.
Video builds inbound links to your website and strengthens SEO.
Video boosts your online personality and brand identity.
Video promotes and increases activity on your social media accounts.
These benefits build on the foundation of your web presence and add value to your business.
Video allows you to tell your story. Whether it is a how-to video on using a product, a "Hear from the CEO" video, a customer testimonial, or a video interview that highlights a service, our in-house Video Production department offers fresh, new ideas to promote your company. Our passion and attention to detail, not to mention our creative and innovative motion graphics capabilities, guarantee you will have a quality video with major viral potential.
Let us show you how video production can generate search engine optimization and social media optimization for your business.
Search Engine Optimization
Search engine optimization (SEO) is the process of helping your website and other online networks rank higher in organic search results. A higher ranking means your website will be more visible to audiences who are looking for your defined product or service through a search engine. Optimizing your web presence foundation while focusing on the users experience will increase rankings, gain more click-throughs and generate positive brand retention for customers.
Two hundred and forty three million people in the U.S. use the internet and 92% of those use search engines frequently. Think about how people explore for new businesses or search to learn more about existing ones. The popular choice is to go straight online to a search engine. Search engines have a simple objective - to provide an audience with the most relevant results possible in relation to the search query. And interestingly enough, 75% of Google search engine users never click past the first page, so SEO matters!
So how do we help build your online presence into one that is visible in search engines? Rich content on your sites, inbound linking, keywords and social media referrals are effective SEO tactics, just to name a few. We take a more holistic, content-focused approach to search engine optimization. We also offer local search engine strategy that goes hand-in-hand with current search engines’ local shift. Our search engine optimization practices are always ethical and we are proud to offer real value to our clients. At Small Screen Producer, our team will determine the best method to attract your audiences; make your sites credible and relevant to search engines.Rich Media & Banner Development
Rich media refers to the dynamic choices of motion or digital interactive media. This includes videos, animation, 360-degree image spins and zoom imagery. Rich media may be seen as product demonstration videos or interactive catalogs and other documents that enhance the customers time on your website. For instance, if you include a content rich video on your website, 66% of customers will watch a video 2 or more times if it is informative. Customers love to process information in ways other than reading. By visually representing content in a beautiful digital format, customers will be more likely to share, respond and communicate with your business.
Banners can display brand information, helpful information about the product or service of your company, and also are a great way to display your call to action to customers. Whether you are leading people in a certain direction or nurturing them into a sale, a call to action has a purpose. Using bright colors, mouse cursor activated motions and beautiful images are just a few ways how banners can visually attract your audiences to your website. We don’t skimp on detail with our digital media at Small Screen Producer. 
