Search Engine Optimization
Lead Visitors to Your New Web Presence Through Search Engine Optimization
Without search engine marketing efforts, a website has a hard time showing up on search engine rankings and results, hindering new visitors and customers from discovering the site. Search engine optimization (SEO) is the process of helping websites rank better in organic search results. Optimizing your web presence through on-page SEO, off-page SEO, and pay-per-click services helps websites gain more click-throughs and customer retention. Search engines have a simple objective: to provide an audience with the most relevant results possible in relation to their search query. When a website has SEO tactics like content with rich keywords, inbound links, and social media referrals, it has the power to succeed online.
The balance between overly optimizing your website and keeping your customers happy is constantly changing due to search engine updates made by Google, Yahoo, and Bing. With that understanding, we've created a total web presence approach to our SEO strategy to deliver increased visibility for your digital media marketing efforts.
Key Components of Search Engine Marketing
To inventory which keyword phrases your customers are typing in search engines takes extensive keyword research. We analyze the best keywords for your industry and location and include them in the website copy to help search engines crawl and rank the website high in search engine results.
On-page optimization refers to search engine optimization of the content on the website. Placing targeted keywords in the background code of the site makes it easier for search engines to find, index, and understand the nature of the website content. On-page optimization includes title tags, meta descriptions, meta keywords, header tags, linking, and image optimization.
Off-page optimization refers to the process of building online authority for a website, improving page rank and overall rankings in search engine result pages. By ethically facilitating for other websites and digital properties to link back to the website, a website has the ability to build valuable authority and credibility. This can be down through social bookmarking, directories, guest blogging, press releases, and engaging content.
PPC is the paid effort to set up sponsored links to place on search engine result pages, content websites, and blogs. If managed correctly, PPC is a cost-effective way to advertise your website and allows businesses to reach individual site visitors who have already expressed interest in a product or service with an offer or promotion. PPC is a fast way to grow reach- bringing qualified leads and targeted traffic to your website. PPC campaigns work well during key sales periods and specific geographic locations.