How Twitter is Engaging Customers with Content Marketing
By Small Screen Producer. Publish on November 13, 2012.
Twitter is proud to introduce interactive images powered by ThingLink. The new interactive images will change the way Twitter users engage with followers. ThingLink has turned the ordinary image into a multi-platform, digitally engaging, story-telling tool for brands and marketers.
Here’s how it works: A simple image is enhanced with several links to other pieces of digital content. These links are represented by little icons. When the user hovers over the image, the icons appear and with one click the user can be transported to a YouTube channel, Facebook page, Pinterest profile, contact form or any other rich content that you want to share with them.
The ability to connect users to different forms of content all in one image has huge potential for brands. Imagine this: A local bakery uploads an image of the new cupcake flavor available at the shop. The bakery could include a link to a YouTube video discussing the recipe, the Facebook page to interact with other cupcake lovers and a Google Maps page to give directions to the shop; the options are endless!
These interactive images are changing the ways brands build awareness and reach out engaging customers. Take advantage of this great opportunity and get started with ThingLink images.
Want to learn more about all the Rich Media Tags available through ThingLink? This slideshare gives you all the details, take a look!
About Small Screen Producer
Small Screen Producer is a full service, marketing firm located in Houston, Texas that specializes in online digital media marketing through a 4-step process. Step 1: WE PLAN a custom web presence strategy for your business through website design and development, mobile development, social media account creation and branding. STEP 2: We then POSITION your brand through Pay-Per-Click advertising and search engine optimize tactics that include on-page and off-page SEO that are Google and Bing approved. STEP 3: We then PROMOTE your brand using an Inbound marketing strategy or a content marketing strategy to help you accomplish your marketing goals. We do this through blogging, video production, infographics, call-to-actions, landing pages, and free educational offers. We help you build trust and rapport with your customer base. STEP 4: We then PROTECT your brand's web presence with a reputation management program that monitors social media and on line reviews. Get started today with a free online marketing assessment of your company's web presence. Your company deserves it.
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