Client Profile: FitTriRun

Tackling your first big race soon? If you find yourself in Galveston, Texas this weekend, be sure to stop FitTriRun, a specialty store that’s designed to help you lace up get on the right foot.

No matter what your level of fitness, skill, or interest is, FitTriRun provides a helpful, non-intimidating environment for all: from competitive athletes to beginners.

Locally owned and operated by Kimberly Bachmeier and Stephen Whitcher, this couple met “on the run” along the Seawall. The two decided to combine their shared passion for active and healthy living and, together, created a place that would help others discover their own love for outdoor activity and fitness.

If you won’t be in the area, not to worry, you can still visit their brand new website! Small Screen Producer and FitTriRun joined forces once again to create a website redesign that’s more intuitive, sleek, and, most importantly, customer-friendly!

This is what the former version website looked like:

This is the new version of the website:

Since FitTriRun is extremely customer-centric, offering personalized attention to each and every customer. So we  added in some new features to really make this website informative and approachable.

On the homepage, visitors will see an introductory banner with six main categories that they can click on to get what they need fast.

Below is a friendly introduction with custom video production.

Scroll down even further to view featured products, behind the scenes company photos, community resources, and customer reviews. Every page on the site has quick links to easily access store location and hours, the store event calendar, and training resources.

The navigation is an easy way for users to access all types of information such as products, training regimens, running advice, Galveston running routes,and tourist information for those coming into the area for a race.

Product pages are categorized by brand for athletes to find their favorite gear.

Social media links, eNewsletter subscribe, and a special integrated contact forms give users the opportunity to keep in touch.