Client Profile: California Pool & Spa Association
By Small Screen Producer. Publish on March 14, 2014.
Just in time for the Western Pool & Spa Show, Small Screen Producer launched an entirely new marketing and web design presence for the California Pool & Spa Association that officially kicked off this week in Long Beach, California.
Formally known as SPEC, The California Pool & Spa Association (CPSA) serves as a statewide public policy representative for the pool, spa, and hot tub industry. The association advocates on behalf of industry interests before the California Legislature and state and local regulatory industries, with huge campaign efforts currently focused on the California drought.
Additionally, CPSA focuses on being the central source of information and education for the pool & spa industry’s professionals and consumers. The association is known for promoting the highest standards of professional conduct in pool construction, service, and repair and continually seeks to promote the products and services of every one of its members.
With CPSA’s mission in mind, Small Screen Producer created a total web presence that allows CPSA to be a central source of information to industry leaders, industry professionals, and industry consumers.
Introducing the brand new custom designed CPSA website. The website features the 4 main pillars that make up the CPSA: promotion, protection, partnerships, and professionalism. Visitors can read more about the fours aspects of CPSA by clicking on the categories under the interactive, high-resolution photo slider.
Custom videos were filmed and produced to introduce the President of CPSA, John Norwood, as well as testimonial videos of real-life CPSA members to promote to the industry.
On the right side of the homepage, visitors can access pages to learn more about joining CPSA, subscribing to CPSA’s newsletter, visiting a separate site just for pool & spa industry consumers, and access news and legislative resources.
At the top of the homepage, the member directory feature allows CPSA to promote the products and services of its members quickly and easily. Anyone can visit the member directory search for reputable businesses by category and zip code.
CPSA’s new website has a few subscribe features that allows the association to send updated news and information to its members and interests groups. All of the site’s blog posts have social media integration to make every post shareable on popular social media sites. Social media plugins were additionally included on the site to boost online visibility.
A donation feature Small Screen Producer included on this site allows CPSA to collect donations directly from the website. The feature is custom integrated into the site that connects to CPSA's own PayPal page.
Visitors can access sources to read more about CPSA news & events, government relations and advocacy, and industry codes and standards by clicking on the education, resources, and news links in the top navigation bar.
Interested professionals who would like to join CPSA can click on “Join” at the top of the page to download and fill out a membership application or contact the association directly through a custom designed form included on the site.
A total web presence that goes beyond just a website is our specialty. Are you curious to know how all of your online marketing is working for you? Download our free marketing grader that provides you with a 32-page extensive report on your current web presence and benchmarks you against your competitors.
About Small Screen Producer
Small Screen Producer is a full service, marketing firm located in Houston, Texas that specializes in online digital media marketing through a 4-step process. Step 1: WE PLAN a custom web presence strategy for your business through website design and development, mobile development, social media account creation and branding. STEP 2: We then POSITION your brand through Pay-Per-Click advertising and search engine optimize tactics that include on-page and off-page SEO that are Google and Bing approved. STEP 3: We then PROMOTE your brand using an Inbound marketing strategy or a content marketing strategy to help you accomplish your marketing goals. We do this through blogging, video production, infographics, call-to-actions, landing pages, and free educational offers. We help you build trust and rapport with your customer base. STEP 4: We then PROTECT your brand's web presence with a reputation management program that monitors social media and on line reviews. Get started today with a free online marketing assessment of your company's web presence. Your company deserves it.
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