Client Profile: Burton Pools and Spas
By Small Screen Producer. Publish on October 18, 2013.
With a glistening new web presence that launched just yesterday, Burton Pools and Spas is our featured client of the week! Burton Pools specializes in being the one-stop shop for everything you need under the sun for your pool and backyard space.
The provide everything need to build the ideal backyard utopia with custom pool design and construction, pool maintenance services, luxury hot tubs and spas, brand name grills, outdoor kitchens, backyard toys and games. The company works with well-known brands such as Pacific and Viking Pools, Doughboy Above-Ground Pools, and Hot Springs Spas. Burton is very much the downhome, family-friendly, local business servicing the Northern Arkansas, Oklahoma, and Southwest Missouri areas and the team was such a joy to work with.
Burton approached our agency with an aim to enhance their website and include more sleek social-oriented, modern elements. For a company with the motto, "Get Your Feet Wet Without Going Over Your Head," we wanted to create a website that was easy for visitors to navigate and not feel overwhelmed with the number or products that the company offers.
We took the reins and created a total, customized website design complete with high-resolution interactive photo galleries, videos, product pages, and social sharing integration.
Burton's five main specialties are featured in categorized buckets set under a wide, interactive banner. When a user clicks on a category, they're taken to a separate page where they can learn, in detail, all of the different services offered by the company. Visitors can click each bucket one-by-one, or focus on just a few buckets. By categorizing the information, we were able to make the site easier to take in and allow Burton to show off all of their service specifics.
Added in were social media icons, eBooks for lead generation, client testimonial and featured product side widgets, categorized photo galleries and a stellar company overview video.
Finally, Burton's website is web responsive, which allows the website to adjust onto any size screen imaginable.
Despite the many elements added on to this 53-page site, our main focus was to create a modern, cutting edge website for the company and help them engage and build relationships with customers and prospects online.
To parallel with Burton's services as a go-to place for absolutely anything you'd every want or need for your family backyard space, everything you need to know about Burton is just a click away on their brand new web presence.
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About Small Screen Producer
Small Screen Producer is a full service, marketing firm located in Houston, Texas that specializes in online digital media marketing through a 4-step process. Step 1: WE PLAN a custom web presence strategy for your business through website design and development, mobile development, social media account creation and branding. STEP 2: We then POSITION your brand through Pay-Per-Click advertising and search engine optimize tactics that include on-page and off-page SEO that are Google and Bing approved. STEP 3: We then PROMOTE your brand using an Inbound marketing strategy or a content marketing strategy to help you accomplish your marketing goals. We do this through blogging, video production, infographics, call-to-actions, landing pages, and free educational offers. We help you build trust and rapport with your customer base. STEP 4: We then PROTECT your brand's web presence with a reputation management program that monitors social media and on line reviews. Get started today with a free online marketing assessment of your company's web presence. Your company deserves it.
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