Case Study – Splash Pool Services
By Small Screen Producer. Publish on October 3, 2012.
Chris Ferriss, owner of Splash Pool Services, was looking for a new way to reach out to customers who need pool maintenance, pool service, pool renovation or fiberglass repair in the Michigan area. Splash Pool Services needed to go beyond traditional and find a creative way to showcase their talents. That's where we stepped in! At Small Screen Producer we develop targeted, branded, content marketing strategies that can keep any business connected to the customer in a searchable, socially shareable and engaging way.
For Splash Pool Services we first created a new website that is search engine optimized and has a completely new, digitally engaging web design. The website is integrated with all new social media channels which build brand presence and lead generation. A cool new feature we created for the site is the option for customers to schedule an appointment with Splash Pool Services right on the website! This makes it simple and functional for both Ferriss and customers. Along with the website and social media channels, we produced a series of videos that position him as an expert in the industry and in his local community. Each video we created for Splash Pool Services was search engine optimized, visually appealing and informative.
The fiberglass repair page of the website features information on Splash Pool Services history and great reputation on fiberglass repair, along with a video. The video we produced for Splash Pool Services was informative, clear and creatively put together. The video includes an interview with Ferriss as he describes the Splash Pool Services process of fixing cracks in fiberglass pools that happen often with the changing weather in Michigan.
In the interview with Ferriss, he describes the abundance of services they provide at Splash Pool Services and how they specialize in fiberglass pool repairs. The video features an on-site fiberglass repair to fully showcase their in-depth and complete fiberglass repair process to customers. Because of this well-thought, visually appealing and search engine optimized fiberglass repair service video we created for Splash Pool Services, within three weeks of uploading the video to YouTube his team sold a fiberglass repair.
To include some of the same tools to your very own web marketing presence, click below for a free marketing assessment of your current online marketing. We'll evaluate and provide you with tips and recommendations on how to enhance it!
About Small Screen Producer
Small Screen Producer is a full service, marketing firm located in Houston, Texas that specializes in online digital media marketing through a 4-step process. Step 1: WE PLAN a custom web presence strategy for your business through website design and development, mobile development, social media account creation and branding. STEP 2: We then POSITION your brand through Pay-Per-Click advertising and search engine optimize tactics that include on-page and off-page SEO that are Google and Bing approved. STEP 3: We then PROMOTE your brand using an Inbound marketing strategy or a content marketing strategy to help you accomplish your marketing goals. We do this through blogging, video production, infographics, call-to-actions, landing pages, and free educational offers. We help you build trust and rapport with your customer base. STEP 4: We then PROTECT your brand's web presence with a reputation management program that monitors social media and on line reviews. Get started today with a free online marketing assessment of your company's web presence. Your company deserves it.
- Client Profile
- Content Marketing
- Digital Media Marketing
- Digital Media Stats
- Email Marketing
- Local Marketing
- Online Marketing
- Reputation Management
- Search Engine Marketing
- Search Engine Optimization
- Social Media
- SSP In the News
- Video Marketing
- Web Design
- Web Development