Business Blogging: Why Do Company Websites Need Blogs?
By Small Screen Producer. Publish on February 20, 2014.
Many businesses believe that blogging is just an extra feature to add to their website, not anything absolutely necessary to focus efforts on. Well, but we’re proving those businesses wrong. Attaching a blog to a website can be extremely beneficial to the success of your digital media marketing. In fact, it’s become mandatory to add a blog to a company website in order to see results.
Better Your Brand Awareness
Your business’s brand is important to build because a good brand helps build customer loyalty for the long-term. Blogs help demonstrate your company's credibility, personality, and knowledge that you need to win customers and keep them coming back. To see branding success, your blog posts should contain content that reflects your brand values and vision.
Bring Out Your Human Side
Blogs are different from corporate jargon you see on websites. They’re more casual. As a result, it’s easier for a business to capture a customer’s interest and engagement through a blog post than it is with good 'ole corporate copy. Blogs let visitors know that there are real people behind the company and the atmosphere makes it more comfortable for visitors to ask questions and begin a conversation.
Establish Your Brand As the Expert
When customers and prospective customers see you as an entity that provides expert information about your industry, they’ll most likely do business with you rather than a competitor. Well-written, interesting blogs that share your opinions, knowledge, and insight have the potential to bring well-qualified visitors your way.
Instantly Attract Website Traffic
Perhaps one of the biggest reasons why a business should consider a blog is that it helps attract website traffic, builds search engine authority, and boosts your rankings on Google. Google loves new content. And when a user conducts a search, Google bots are constantly searching for websites that have the most relevant and frequent keywords to provide the user. Each blog post is not only an extra opportunity to draw traffic to your website, it gives you an opportunity to include relevant keywords to rank better in search engine results.
Blogs and Social Media - So Happy Together
There’s only so much you can directly post in a social media post. Social media users just don’t want to read that much when they’re cruising through social posts in their news feeds. What will catch their attention is a compelling bit of text that includes a link to a blog post to read more about it. Social media helps promote your blog posts to generate extra website traffic and blogs provide topics to begin conversations and relationships with followers on social media. The relationship between blogs and social media is symbiosis at its best.
Attract a Loyal Communities, Followers, and Subscribers
Have you ever taken a look at the ‘comments’ section of a reputable blog site? You’ll notice that there are many discussions and conversations going on between users. Blogging opens up the floor for these comments and discussions and voila! communities are formed. When you start a discussion through your blog, it’s much easier to turn a visitor a loyal part of your community, which increases your influence online and gets you more qualified leads - those most interested in your business.
So does your website need a blog? Short answer: Yes. If you want your website to see true online marketing success. With the importance of content marketing growing more every year, a blog is a central piece to your digital marketing presence. It helps you build that valuable content marketing which, in turn, helps you rank high in search engines and draw people to your website!
Want to get blogging on your business blog, but stuck blog topics? Take a look at, "Top 10 Creative Ways to Come Up with Blog Topics for Your Business"
About Small Screen Producer
Small Screen Producer is a full service, marketing firm located in Houston, Texas that specializes in online digital media marketing through a 4-step process. Step 1: WE PLAN a custom web presence strategy for your business through website design and development, mobile development, social media account creation and branding. STEP 2: We then POSITION your brand through Pay-Per-Click advertising and search engine optimize tactics that include on-page and off-page SEO that are Google and Bing approved. STEP 3: We then PROMOTE your brand using an Inbound marketing strategy or a content marketing strategy to help you accomplish your marketing goals. We do this through blogging, video production, infographics, call-to-actions, landing pages, and free educational offers. We help you build trust and rapport with your customer base. STEP 4: We then PROTECT your brand's web presence with a reputation management program that monitors social media and on line reviews. Get started today with a free online marketing assessment of your company's web presence. Your company deserves it.
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