Content Marketing | 12.31.12
Are you still trying to work content marketing into your 2013 marketing plan? Learn what the top five content marketing tips for 2013 will be so you can create a solid action plan.
Blogs lend credibility to businesses and help increase traffic to your website. The information included in blogs is useful for customers and other businesses and naturally includes keywords that can up your search engine rankings.
Having a blog that has frequently updated content peppered with keywords translates into more search engine visits and indexing of your website – automatic search engine optimization!
Harness the power of rich media with video. People appreciate and respond to information presented in various ways, and videos provide visually engaging and socially shareable content.
A Wharton Research Study concluded that 90% of web surfers leave a text-only site in just 4 seconds. That number drops to 60% if a video is present on the home page. The same study found that visitors spend close to 6 minutes on a video site versus an average of 42 seconds on a text site.
Posting online videos correctly also results in great search engine optimization, increasing your site’s chances of showing up on the first page of search results.
If a picture is worth a thousand words, imagine what adding sound and motion can do! Plus, video is a great way to integrate content across sources; the same video can be posted on your business’s website, Facebook page, Twitter page, and YouTube channel…and then shared by all of your fans.
3. Social Media
If it makes sense that you should be where your customers are geographically, doesn’t it make sense to be where they spend an increasing amount of their time? To establish an effective web presence and increase brand awareness in your audience, take advantage of social media marketing. Not only do forums like Facebook, Twitter, and YouTube give your business a platform to engage and interact with an audience, they also help you learn more about your customers. Likes, shares, and comments help you gauge customer interest, and customers increasingly rely on social media sites for up-to-date information. The way you customize accounts – colors, text, pictures, video, – also help create and communicate your brand persona. As an added bonus, links on your social media pages drive traffic to your website.
Photos present another excellent way to drive traffic to your website. The advent of Instagram and Pinterest gives businesses a way to share visual content linked to their company websites. Engage customers with appealing photos and lead them to your website with the help of accompanying links.
5. Press Releases
Press Releases inform customers and the professional community of your business’s most recent endeavors, upcoming events, announcements and accomplishments. Even better, press releases offer a valuable and credible way to reach your search engine optimization goals. By nature, press releases include the name of your business and important and relevant keywords and language, and they so do multiple times. The organic appearance of these words and their frequency helps drive traffic to your website, presenting more opportunities to promote your brand and enhance your web presence. For more great website tips, check out our free ebook below.
About Small Screen Producer
Small Screen Producer is a full service, marketing firm located in Houston, Texas that specializes in online digital media marketing through a 4-step process. Step 1: WE PLAN a custom web presence strategy for your business through website design and development, mobile development, social media account creation and branding. STEP 2: We then POSITION your brand through Pay-Per-Click advertising and search engine optimize tactics that include on-page and off-page SEO that are Google and Bing approved. STEP 3: We then PROMOTE your brand using an Inbound marketing strategy or a content marketing strategy to help you accomplish your marketing goals. We do this through blogging, video production, infographics, call-to-actions, landing pages, and free educational offers. We help you build trust and rapport with your customer base. STEP 4: We then PROTECT your brand’s web presence with a reputation management program that monitors social media and on line reviews. Get started today with a free online marketing assessment of your company’s web presence. Your company deserves it.